It is National Small Business Week here in the U.S., and time to recognize small businesses as the engines that power our economy. They deserve recognition for everything they do that makes our country strong!
Brick & Mortar, Web & Trust
Traditionally, consumers tend to trust small business owners – whether it's the helpful pharmacist or the owner of the sandwich shop down the street that will always greet you with a friendly hello. But what about the Web? The World Wide Web can sometimes look more like the wild, wild, west! With all the headlines around malware, hackers and phishing scams - consumers don’t always have that same level of trust when doing business online.
Unlike the big, well known brands, consumers can’t always tell if the small business website they visit can be trusted. A popular and established way to assure visitors...