The current economy is not the only issue impacting consumer confidence. Identity theft, malware, and other online threats have made consumers reluctant to do business with Web sites they do not know. SMBs, local businesses, and small ecommerce sites have just seconds to establish trust... or your hard earned visitors and customers will buy somewhere else.

Tomorrow Wednesday May 26 at 12pm noon PDT, I am presenting It's a Matter of Trust: Driving Traffic and Increasing Sales as a part of BrightTALK's SMB Marketing Summit.

I will explore the key strategies and tactics that are proven to work, including:

• What innovations are helping consumers feel safe online
• How trust indicators can increase traffic from search engines
• When and where to use trust marks effectively to boost confidence... and sales

Register Here...

This week's edition focuses on trust and includes 3 articles relevant to online retail.

Extended Validation EV SSL Certificates - Should Your Website Have One?

Rob Mangiafico of LexiConn Internet Services did extensive research of SSL installation of the Internet Retailer 100 and found some very compelling reasons why ecommerce sites need EV SSL.

The PeC Review: VeriSign Badge and EV SSL Instill Trust

Armando...

Next week the ecommerce trade show and event calendar explodes. There are three events all in one week that online retailers do not want to miss. Etail West, Miva Merchant Conference, and Parallels Summit are chocked full of great sessions, speakers, and exhibitors. Of course, VeriSign is going to be there too to help you learn how to increase your online sales by instilling trust in customers.

eTail West 2010 February 22-25 in Palm Desert, CA

On Tuesday February 23rd at 1:10pm Tim Callan's session is a must see - How Trust Indicators Can Improve Conversions. Tim is presenting with Vibhav Prasad, VP of Online Marketing at 1-800-Flowers.com as a part of the Customer Acquisition & User Experience Innovation track.

Miva Merchant Conference 2010 February 24-17 in San Diego, CA...

The E-Commerce Times just posted an informative article about differences in SSL and how online shoppers recognize trust marks. SSL Certificates: Safety, Nuisance, or Both? by Mike Pearson.

The discussion centers around the fact that consumers are now expect to see trust marks like the VeriSign Secured Seal or other security indicators like the padlock, https and the green address bar. But how easy is it for the bad guys to spoof those? Fortunately, it is not easy, especially for the most trusted brands like VeriSign.

VeriSign SSL blogger and VP Tim Callan was quoted in the piece. He reminds ecommerce merchants of the extra safety measures that VeriSign takes in protecting the value of the VeriSign Secured Seal by enforcing against spoofs. Additionally, the basic differences of SSL certificate authentication...