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Showing posts tagged with trends
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Bob Angus | 05 Nov 2010 | 1 comment

Consumers are not waiting until Black Friday or Cyber Monday to take advantage of holiday discounts and deals. A significant number of large online retailers are providing deep discount specials now. As an ecommerce website or internet retailer, you have to jump on this opportunity now.

Your website should already be geared up for the holiday shopping season. Now you need to maximize the opportunity as the Black Friday and Cyber Monday style deals are going to continuing every week until the end of the year.

Here are 3 simple things you can do to further optimize your site and boost sales.

Get Holiday Search Trends from Google ThinkHoliday

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Bob Angus | 18 Jun 2010 | 0 comments

Father's Day and graduations are right around the corner; it's time to
start looking for those special gifts to express your gratitude. Golfballs.com and HumidorVault.com build customer loyalty and trust by displaying the VeriSign Trust Seal.

As the nation honors 67.8 million fathers and more than 6.5 million high school, college and professional school graduates, loved ones from coast to coast will go online to find and purchase gifts for the dads and grads in their lives. In fact, online sales for Father's Day look very solid. Check out the stats being reported in...

Bob Angus | 25 May 2010 | 0 comments

The current economy is not the only issue impacting consumer confidence. Identity theft, malware, and other online threats have made consumers reluctant to do business with Web sites they do not know. SMBs, local businesses, and small ecommerce sites have just seconds to establish trust... or your hard earned visitors and customers will buy somewhere else.

Tomorrow Wednesday May 26 at 12pm noon PDT, I am presenting It's a Matter of Trust: Driving Traffic and Increasing Sales as a part of BrightTALK's SMB Marketing Summit.

I will explore the key strategies and tactics that are proven to work, including:

  • What innovations are helping consumers feel safe online
  • How trust indicators can increase traffic from search engines
  • When and where to use trust marks effectively to boost confidence... and sales

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Bob Angus | 12 Feb 2010 | 0 comments

This week's edition is dedicated to what consumers are committed to buying no matter how bad the economy and what purchases are being delayed. These trends present some great cues for online promotions - both for prioritization and avoiding pitfalls.

And this is important, because as Phil Rist, EVP of Strategic Initiatives at BIGresearch says,

"The media are doing their best to convince
Americans that the economic tides are turning --
especially since the numbers on Christmas
selling were mostly upbeat. Shoppers may have found a way
to put gifts under the tree, but looking at the
data, you get the distinct feeling that
retailers will have to wait a while longer
before shoppers return to their free-spending
ways - if they ever do."

Consumers weigh...

Bob Angus | 01 Feb 2010 | 0 comments

The average person plans to spend $103.00 on traditional Valentine's
Day merchandise this year, according to NRF's 2010 Valentine's Day Consumer Intentions and Actions Survey. As the economy remains difficult for many consumers, this planned is similar to last year's $102.50 and leads to an estimated total of $14.1 billion this Valentine's Day.

"The economy has forced consumers to rethink their gift giving
practices," said Phil Rist, Executive Vice President, Strategic
Initiatives, BIGresearch. "Personal and unique gifts will speak volumes
this Valentine's Day as consumers dig deep into their hearts and not
their wallets."

However, flat over all spending masks the key area of growth, namely online shopping.
The shop.org blog highlighted some additional metrics of interest in their ...

Bob Angus | 15 Jul 2009 | 0 comments

Shop.org just released the The State of Retailing Online 2009: Merchandising Report. The report highlights that ecommerce sites are focused on optimizing the basics to boost sales, not adding whiz-bang features. In particular, optimizing the checkout page is the top priority.

Here at VeriSign, we could not agree more. When it comes to how people buy online, trust at the point of purchase and throughout the checkout process is critical. It is great to see that ecommerce websites are addressing how the online shopping experience ends as much as how it begins.

According to Shop.org's research (which was conducted by Forrester Research), online retailers this year have the following priorities for their websites:

  • Checkout process redesign - 79%
  • Improved content on product detail pages - 73%
  • Site search and browse...
Bob Angus | 08 Jun 2009 | 2 comments

Online shoppers are on the hunt for deals. One of the favorite ways consumers like to save on their online purchases is by searching for free shipping offers. How important is free shipping to consumers? Incredibly important. Check out the recent research:

  • Free shipping (95%) and sales/specials (83%) top of the list of what influences online gift buying. e-tailing group, October 2008
  • The No. 1 customer reason for not buying more online is the high cost of shipping (78%). e-tailing group, October 2008
  • 75% prefer to shop with online retailers that offer free shipping. 58% claim that shipping prices deter them from shopping online....
Bob Angus | 02 Jun 2009 | 0 comments

Retailers are banking on every holiday in the midst of the current economic downturn. The good news is that Father's Day on June 21 is projected to deliver a nice spike - especially for online retailers. NRF and Shop.org just posted the results of their annual Father's Day survey conducted in early May 2009 by BIGresearch.

Here are some of the highlights:

  • 75.4% of US consumers plan to celebrate Father's Day this year with average spending estimated at $90.89.
  • While that average is down slightly from last year ($94.54 in 2008), those consumers who shop online are expected to spend over 50% higher at $136.31! Yet another indicator that ecommerce is carrying the way during this recession.

What items are hot for Dad among online shoppers?

  • Books and CDs - 40.5% (nearly the double the number as...
Bob Angus | 22 Apr 2009 | 2 comments

This week I am taking a break from my ecommerce focus to deliver live coverage of the RSA Conference in San Francisco, CA. The Wednesday afternoon keynotes focus on confidence and how security stays a few steps ahead to keep us confident in an ever-changing world. Of course, as everyone transacting online knows, confidence = trust and trust = SALES. So the news and trends coming out of the premier security event should be of interest to everyone. And make sure to follow me on Twitter and the VeriSign Twitter team for constant live updates.

Cisco CEO John Chambers and McAfee CEO Dave DeWalt each had keynotes at RSA Conference 2009. Both focused on how to build confidence via better security in an ever-changing world.

Cisco - Operational Excellence Over Innovation

John Chamber provided a picture of how collaboration is opening...

Bob Angus | 09 Apr 2009 | 0 comments

I am hitting the road next week for a big international business trip. As I pull together my various power converters and triple check that I packed my passport, I thought that this week's edition of Prime Angus Cuts should be dedicated to some tips and trends in international ecommerce.

Q&A with Forrester Senior Analyst Zia Daniell Wigder

Shop.org's interview with web globalization guru Zia Daniell Wigder provides valuable insights. Click the link for a low cost investment tip for going global, the best expansion opportunity that is en fuego, and personal travel stories from a savvy traveler.

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