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Showing posts tagged with research
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Bob Angus | 12 Feb 2010 | 0 comments

This week's edition is dedicated to what consumers are committed to buying no matter how bad the economy and what purchases are being delayed. These trends present some great cues for online promotions - both for prioritization and avoiding pitfalls.

And this is important, because as Phil Rist, EVP of Strategic Initiatives at BIGresearch says,

"The media are doing their best to convince
Americans that the economic tides are turning --
especially since the numbers on Christmas
selling were mostly upbeat. Shoppers may have found a way
to put gifts under the tree, but looking at the
data, you get the distinct feeling that
retailers will have to wait a while longer
before shoppers return to their free-spending
ways - if they ever do."

Consumers weigh...

Bob Angus | 01 Feb 2010 | 0 comments

The average person plans to spend $103.00 on traditional Valentine's
Day merchandise this year, according to NRF's 2010 Valentine's Day Consumer Intentions and Actions Survey. As the economy remains difficult for many consumers, this planned is similar to last year's $102.50 and leads to an estimated total of $14.1 billion this Valentine's Day.

"The economy has forced consumers to rethink their gift giving
practices," said Phil Rist, Executive Vice President, Strategic
Initiatives, BIGresearch. "Personal and unique gifts will speak volumes
this Valentine's Day as consumers dig deep into their hearts and not
their wallets."

However, flat over all spending masks the key area of growth, namely online shopping.
The shop.org blog highlighted some additional metrics of interest in their ...

Bob Angus | 15 Jul 2009 | 0 comments

Shop.org just released the The State of Retailing Online 2009: Merchandising Report. The report highlights that ecommerce sites are focused on optimizing the basics to boost sales, not adding whiz-bang features. In particular, optimizing the checkout page is the top priority.

Here at VeriSign, we could not agree more. When it comes to how people buy online, trust at the point of purchase and throughout the checkout process is critical. It is great to see that ecommerce websites are addressing how the online shopping experience ends as much as how it begins.

According to Shop.org's research (which was conducted by Forrester Research), online retailers this year have the following priorities for their websites:

  • Checkout process redesign - 79%
  • Improved content on product detail pages - 73%
  • Site search and browse...
Bob Angus | 08 Jun 2009 | 2 comments

Online shoppers are on the hunt for deals. One of the favorite ways consumers like to save on their online purchases is by searching for free shipping offers. How important is free shipping to consumers? Incredibly important. Check out the recent research:

  • Free shipping (95%) and sales/specials (83%) top of the list of what influences online gift buying. e-tailing group, October 2008
  • The No. 1 customer reason for not buying more online is the high cost of shipping (78%). e-tailing group, October 2008
  • 75% prefer to shop with online retailers that offer free shipping. 58% claim that shipping prices deter them from shopping online....
Bob Angus | 02 Jun 2009 | 0 comments

Retailers are banking on every holiday in the midst of the current economic downturn. The good news is that Father's Day on June 21 is projected to deliver a nice spike - especially for online retailers. NRF and Shop.org just posted the results of their annual Father's Day survey conducted in early May 2009 by BIGresearch.

Here are some of the highlights:

  • 75.4% of US consumers plan to celebrate Father's Day this year with average spending estimated at $90.89.
  • While that average is down slightly from last year ($94.54 in 2008), those consumers who shop online are expected to spend over 50% higher at $136.31! Yet another indicator that ecommerce is carrying the way during this recession.

What items are hot for Dad among online shoppers?

  • Books and CDs - 40.5% (nearly the double the number as...
Bob Angus | 11 Feb 2009 | 0 comments

Valentine's Day represents one of the big shopping periods of the year. Even though the current economy is trying to block Cupid's arrow, online shoppers are still expressing their love this week. The National Retail Federation estimates that $14.7 billion will be spent on Valentine's gifts and merchandise in 2009, which is down 1% from last year. That still translates to approximately $102 per consumer... not a complete heartbreaker.

Thumbnail image for One Love by kimberlyfaye.jpg

Here at VeriSign, we also see that online retailers are taking steps to...

Bob Angus | 14 Nov 2008 | 0 comments

It is go time for holiday shopping. With your time being incredibly valuable, here are several quick, but high impact articles posted this week that you should read.

2008 eHoliday Study Released

Shop.org/Shopzilla has released
the results of the Pre-Holiday edition of their 2008 eHoliday Study. If
you are a Shop.org member, you can get the full report. This post
highlights a couple of the gems from the report. One that caught my
attention was "How do consumers choose to do business with a given online merchant?"

"In
rank order of importance, consumers told us that they want the ability
to see the cart total prior to checkout, value for money, clear product
descriptions, a free returns shipping offer or policy, and a strong
merchant reputation... Only then do criteria follow...

Bob Angus | 07 Nov 2008 | 0 comments

Mary Meeker, famed Internet analyst for Morgan Stanley, delivered a powerful presentation on Technology/Internet Trends at this week's Web 2.0 Summit in San Francisco. While she kicked off with a vivid depiction of just how brutal the economy is right now, Mary detailed several key trends that should provide accelerated success once the world breaks out of its recessionary doldrums. Good news for you in ecommerce. She sees room for growth in online retail and tells us why.

Consumers need value more than ever

The key catalyst for online shopping is of course the consumer. Right now, most everyone is tightening their belts and that certainly pressures the retail sales - online and offline. However, one should look at how the tough times impact purchase behaviors rather than just focus on the shrinking wallet size. There is huge opportunity to provide unique value and to establish...

Bob Angus | 02 Oct 2008 | 1 comment

In a year when financial fright and Presidential election ghoulishness
is daily news, Halloween looks to be a great escape from the doom and
gloom headlines. According to the National Retail Federation's 2008 Halloween Consumer Intentions and Actions survey, Halloween spending should scare up an estimated $5.77 billion for retailers in the US this year.

Some additional numbers that both ecommerce websites and offline stores should like include:

  • More consumers will celebrate Halloween this year - 64.5% vs.
    58.7% in 2007.
  • The average person plans to spend $66.54, up from $64.82 in 2007.
  • Halloween is most popular with young adults with 18-24 year-olds planning to spend $86.59.
  • An estimated 51.8 million adults plan to wear a costume.

If you are looking to optimize your campaigns over the next few weeks...