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Showing posts tagged with ecommerce
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Bob Angus | 05 Nov 2010 | 1 comment

Consumers are not waiting until Black Friday or Cyber Monday to take advantage of holiday discounts and deals. A significant number of large online retailers are providing deep discount specials now. As an ecommerce website or internet retailer, you have to jump on this opportunity now.

Your website should already be geared up for the holiday shopping season. Now you need to maximize the opportunity as the Black Friday and Cyber Monday style deals are going to continuing every week until the end of the year.

Here are 3 simple things you can do to further optimize your site and boost sales.

Get Holiday Search Trends from Google ThinkHoliday

...

Bob Angus | 25 May 2010 | 0 comments

The current economy is not the only issue impacting consumer confidence. Identity theft, malware, and other online threats have made consumers reluctant to do business with Web sites they do not know. SMBs, local businesses, and small ecommerce sites have just seconds to establish trust... or your hard earned visitors and customers will buy somewhere else.

Tomorrow Wednesday May 26 at 12pm noon PDT, I am presenting It's a Matter of Trust: Driving Traffic and Increasing Sales as a part of BrightTALK's SMB Marketing Summit.

I will explore the key strategies and tactics that are proven to work, including:

  • What innovations are helping consumers feel safe online
  • How trust indicators can increase traffic from search engines
  • When and where to use trust marks effectively to boost confidence... and sales

...

Bob Angus | 17 May 2010 | 0 comments

Ecommerce sites always need to make sure that they and their users are secured. Installing VeriSign extended validation SSL and displaying the VeriSign seal are two proven actions that can be taken.

However, those key steps are only part of the total security solution for online retailers. All the steps you take to protect to customers and build trust are marginalized if your web host is not doing everything it can to secure your website. Your choice in hosting provider is incredibly important.

Recently, I participated in a webinar with hosting powerhouse Rackspace: Minimizing Risk & Maximizing Customer Trust with an E-commerce Solution. We discussed the financial impact to ecommerce...

Bob Angus | 15 Dec 2009 | 2 comments

The E-Commerce Times just posted an informative article about differences in SSL and how online shoppers recognize trust marks. SSL Certificates: Safety, Nuisance, or Both? by Mike Pearson.

The discussion centers around the fact that consumers are now expect to see trust marks like the VeriSign Secured Seal or other security indicators like the padlock, https and the green address bar. But how easy is it for the bad guys to spoof those? Fortunately, it is not easy, especially for the most trusted brands like VeriSign.

VeriSign SSL blogger and VP Tim Callan was quoted in the piece. He reminds ecommerce merchants of the extra safety measures that VeriSign takes in protecting the value of the VeriSign Secured Seal by enforcing against spoofs. Additionally, the basic differences of SSL...

Bob Angus | 08 Jun 2009 | 2 comments

Online shoppers are on the hunt for deals. One of the favorite ways consumers like to save on their online purchases is by searching for free shipping offers. How important is free shipping to consumers? Incredibly important. Check out the recent research:

  • Free shipping (95%) and sales/specials (83%) top of the list of what influences online gift buying. e-tailing group, October 2008
  • The No. 1 customer reason for not buying more online is the high cost of shipping (78%). e-tailing group, October 2008
  • 75% prefer to shop with online retailers that offer free shipping. 58% claim that shipping prices deter them from shopping online....
Bob Angus | 05 Jun 2009 | 0 comments

This week's edition of Prime Angus Cuts offers up some great articles about understanding customer lifecycles and how to effectively harness that understanding into bigger sales. Make sure to save these articles. You'll want to reference them in the future.

Building Advocacy Before the Purchase

Doug at Retail Contrarian is explains that many retailers only think about building raving fans after someone has become a customer. That's totally wrong. You want advocates for your brand and products as part of the pre-purchase part of the customer lifecycle.

How can personalization help shorten a multiple-visit sales cycle?

Dan from...

Bob Angus | 02 Jun 2009 | 0 comments

Retailers are banking on every holiday in the midst of the current economic downturn. The good news is that Father's Day on June 21 is projected to deliver a nice spike - especially for online retailers. NRF and Shop.org just posted the results of their annual Father's Day survey conducted in early May 2009 by BIGresearch.

Here are some of the highlights:

  • 75.4% of US consumers plan to celebrate Father's Day this year with average spending estimated at $90.89.
  • While that average is down slightly from last year ($94.54 in 2008), those consumers who shop online are expected to spend over 50% higher at $136.31! Yet another indicator that ecommerce is carrying the way during this recession.

What items are hot for Dad among online shoppers?

  • Books and CDs - 40.5% (nearly the double the number as...
Bob Angus | 09 Apr 2009 | 0 comments

I am hitting the road next week for a big international business trip. As I pull together my various power converters and triple check that I packed my passport, I thought that this week's edition of Prime Angus Cuts should be dedicated to some tips and trends in international ecommerce.

Q&A with Forrester Senior Analyst Zia Daniell Wigder

Shop.org's interview with web globalization guru Zia Daniell Wigder provides valuable insights. Click the link for a low cost investment tip for going global, the best expansion opportunity that is en fuego, and personal travel stories from a savvy traveler.

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Bob Angus | 11 Feb 2009 | 0 comments

Valentine's Day represents one of the big shopping periods of the year. Even though the current economy is trying to block Cupid's arrow, online shoppers are still expressing their love this week. The National Retail Federation estimates that $14.7 billion will be spent on Valentine's gifts and merchandise in 2009, which is down 1% from last year. That still translates to approximately $102 per consumer... not a complete heartbreaker.

Thumbnail image for One Love by kimberlyfaye.jpg

Here at VeriSign, we also see that online retailers are taking steps to...

Bob Angus | 12 Dec 2008 | 0 comments

This week's edition of Prime Angus Cuts is dedicated to my favorite micro-blogging, social networking site, Twitter. If you personally have not joined the conversation on Twitter, you should. If you have not thought about how that conversation can help your brand and drive more sales, you must.

Of course, it would be fantastic is you would follow me @bobangus to see what I have to say in 140 characters or less.

Here are a several great articles that you can help you get the most out of Twitter.

Your Customers are Tweeting About You

The classic argument for not using Twitter is "I don't use it because it's not for me. I don't get why someone would care what I am doing." There is a common misconception that Twitter is the same as livestreaming, or basically telling the world what you are doing every 10 minutes. Here is a post from Get...