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Bob Angus | 18 Jun 2010 | 0 comments

Father's Day and graduations are right around the corner; it's time to
start looking for those special gifts to express your gratitude. Golfballs.com and HumidorVault.com build customer loyalty and trust by displaying the VeriSign Trust Seal.

As the nation honors 67.8 million fathers and more than 6.5 million high school, college and professional school graduates, loved ones from coast to coast will go online to find and purchase gifts for the dads and grads in their lives. In fact, online sales for Father's Day look very solid. Check out the stats being reported in...

Bob Angus | 09 Jun 2010 | 0 comments

shopping-cart-basket.pngChicago is the epicenter of ecommerce right now with the Internet Retailer Conference (IRCE 2010) in full force. VeriSign is adding to the buzz too. We just announced a new partnership with Cart32.

Cart 32 now offers the VeriSign Trust Seal to the thousands of merchants who use their comprehensive e-commerce solution. So now online retailers can go to one place for shopping cart software, store management tools, merchant services...

Bob Angus | 24 May 2010 | 2 comments

MerchantCircle logo.png

Today VeriSign announced a new partnership with MerchantCircle that helps small businesses drive more happy customers to their doorstep (or home page). MerchantCircle is the nation's largest social network of local business owners. Now its 1.3 million members can standout from the competition in local search results and build increased confidence
with consumers by displaying the VeriSign Trust Seal.

Local and small businesses need a high-impact online presence to succeed. They...

Bob Angus | 01 Feb 2010 | 0 comments

The average person plans to spend $103.00 on traditional Valentine's
Day merchandise this year, according to NRF's 2010 Valentine's Day Consumer Intentions and Actions Survey. As the economy remains difficult for many consumers, this planned is similar to last year's $102.50 and leads to an estimated total of $14.1 billion this Valentine's Day.

"The economy has forced consumers to rethink their gift giving
practices," said Phil Rist, Executive Vice President, Strategic
Initiatives, BIGresearch. "Personal and unique gifts will speak volumes
this Valentine's Day as consumers dig deep into their hearts and not
their wallets."

However, flat over all spending masks the key area of growth, namely online shopping.
The shop.org blog highlighted some additional metrics of interest in their ...

Bob Angus | 17 Dec 2009 | 0 comments

Airplane by KossyatFINEDAYS.jpg

Many deal-seekers are shopping online for last-minute holiday travel deals right now. If you are an online travel providers (or any ecommerce site offering ship it now specials), you need to make sure that you are maximizing your conversions by giving visitors assurance that their private information and credit card info is secure.

How? The best way to build trust, increase transactions and standout from the competition is to use extended validation SSL. VeriSign has several case studies with travel sites, like...

Bob Angus | 15 Dec 2009 | 2 comments

The E-Commerce Times just posted an informative article about differences in SSL and how online shoppers recognize trust marks. SSL Certificates: Safety, Nuisance, or Both? by Mike Pearson.

The discussion centers around the fact that consumers are now expect to see trust marks like the VeriSign Secured Seal or other security indicators like the padlock, https and the green address bar. But how easy is it for the bad guys to spoof those? Fortunately, it is not easy, especially for the most trusted brands like VeriSign.

VeriSign SSL blogger and VP Tim Callan was quoted in the piece. He reminds ecommerce merchants of the extra safety measures that VeriSign takes in protecting the value of the VeriSign Secured Seal by enforcing against spoofs. Additionally, the basic differences of SSL...

Bob Angus | 15 Jul 2009 | 0 comments

Shop.org just released the The State of Retailing Online 2009: Merchandising Report. The report highlights that ecommerce sites are focused on optimizing the basics to boost sales, not adding whiz-bang features. In particular, optimizing the checkout page is the top priority.

Here at VeriSign, we could not agree more. When it comes to how people buy online, trust at the point of purchase and throughout the checkout process is critical. It is great to see that ecommerce websites are addressing how the online shopping experience ends as much as how it begins.

According to Shop.org's research (which was conducted by Forrester Research), online retailers this year have the following priorities for their websites:

  • Checkout process redesign - 79%
  • Improved content on product detail pages - 73%
  • Site search and browse...
Bob Angus | 15 Jun 2009 | 0 comments

At Internet Retailer 2009 in Boston, TheFind announced that it is integrating the VeriSign Secured Seal into their search results. TheFind - who delivers a comprehensive shopping search engine with over 350 million products from more than 500,000 stores - is the first search engine to address online shoppers' need to trust merchants by incorporating the VeriSign seal directly into its search results.

thefindlogo_frontpage.gif

Or as Fran Rosch, senior VP of
Authentication Products at VeriSign, says...

"As the Web's most trusted security provider, VeriSign is pleased to
provide TheFind's fast-growing...

Bob Angus | 02 Jun 2009 | 0 comments

Retailers are banking on every holiday in the midst of the current economic downturn. The good news is that Father's Day on June 21 is projected to deliver a nice spike - especially for online retailers. NRF and Shop.org just posted the results of their annual Father's Day survey conducted in early May 2009 by BIGresearch.

Here are some of the highlights:

  • 75.4% of US consumers plan to celebrate Father's Day this year with average spending estimated at $90.89.
  • While that average is down slightly from last year ($94.54 in 2008), those consumers who shop online are expected to spend over 50% higher at $136.31! Yet another indicator that ecommerce is carrying the way during this recession.

What items are hot for Dad among online shoppers?

  • Books and CDs - 40.5% (nearly the double the number as...
Bob Angus | 22 Apr 2009 | 0 comments

This week I am taking a break from my ecommerce focus to deliver live coverage of the RSA Conference in San Francisco, CA. Of course, as everyone transacting online knows, security = trust. So the news and trends coming out of the premier security event should be of interest to everyone. And make sure to follow me on Twitter and the VeriSign Twitter team for constant live updates.

VeriSign has been very, very busy innovating new security products that will impact consumers and enterprises. At RSA Conference 2009, we have already had 3 major announcements that has the newswire and the VeriSign booth abuzz.

New SSL Certificate Discovery Tool to Save Companies $$$$

Corporate...