Video Screencast Help
Website Security Solutions
Showing posts tagged with Best Practices
Showing posts in English
Bob Angus | 28 May 2010 | 0 comments

I had the good fortunate to present at BrightTALK's SMB Marketing Summit on Wednesday this week. The day was chocked full of great webcasts that provide actionable tips for small and local businesses to help their online presence. This week's edition of Prime Angus Cuts links you to all the tips, best practices, trends, action items, and success factors presented.

Here is my presentation. It's a Matter of Trust: Driving Traffic and Increasing Sales.

Best Practices for Your Social Media Campaigns

Two other presentations that I highly recommend focus on maximizing your results through social media.

Save Time & Increase Impact with a Social Media Home Base

Jennifer Laycock, Editor at...

Bob Angus | 25 May 2010 | 0 comments

The current economy is not the only issue impacting consumer confidence. Identity theft, malware, and other online threats have made consumers reluctant to do business with Web sites they do not know. SMBs, local businesses, and small ecommerce sites have just seconds to establish trust... or your hard earned visitors and customers will buy somewhere else.

Tomorrow Wednesday May 26 at 12pm noon PDT, I am presenting It's a Matter of Trust: Driving Traffic and Increasing Sales as a part of BrightTALK's SMB Marketing Summit.

I will explore the key strategies and tactics that are proven to work, including:

  • What innovations are helping consumers feel safe online
  • How trust indicators can increase traffic from search engines
  • When and where to use trust marks effectively to boost confidence... and sales

...

Bob Angus | 17 May 2010 | 0 comments

Ecommerce sites always need to make sure that they and their users are secured. Installing VeriSign extended validation SSL and displaying the VeriSign seal are two proven actions that can be taken.

However, those key steps are only part of the total security solution for online retailers. All the steps you take to protect to customers and build trust are marginalized if your web host is not doing everything it can to secure your website. Your choice in hosting provider is incredibly important.

Recently, I participated in a webinar with hosting powerhouse Rackspace: Minimizing Risk & Maximizing Customer Trust with an E-commerce Solution. We discussed the financial impact to ecommerce...

Bob Angus | 17 Dec 2009 | 0 comments

Airplane by KossyatFINEDAYS.jpg

Many deal-seekers are shopping online for last-minute holiday travel deals right now. If you are an online travel providers (or any ecommerce site offering ship it now specials), you need to make sure that you are maximizing your conversions by giving visitors assurance that their private information and credit card info is secure.

How? The best way to build trust, increase transactions and standout from the competition is to use extended validation SSL. VeriSign has several case studies with travel sites, like...

Bob Angus | 15 Dec 2009 | 2 comments

The E-Commerce Times just posted an informative article about differences in SSL and how online shoppers recognize trust marks. SSL Certificates: Safety, Nuisance, or Both? by Mike Pearson.

The discussion centers around the fact that consumers are now expect to see trust marks like the VeriSign Secured Seal or other security indicators like the padlock, https and the green address bar. But how easy is it for the bad guys to spoof those? Fortunately, it is not easy, especially for the most trusted brands like VeriSign.

VeriSign SSL blogger and VP Tim Callan was quoted in the piece. He reminds ecommerce merchants of the extra safety measures that VeriSign takes in protecting the value of the VeriSign Secured Seal by enforcing against spoofs. Additionally, the basic differences of SSL...

Bob Angus | 15 Jul 2009 | 0 comments

Shop.org just released the The State of Retailing Online 2009: Merchandising Report. The report highlights that ecommerce sites are focused on optimizing the basics to boost sales, not adding whiz-bang features. In particular, optimizing the checkout page is the top priority.

Here at VeriSign, we could not agree more. When it comes to how people buy online, trust at the point of purchase and throughout the checkout process is critical. It is great to see that ecommerce websites are addressing how the online shopping experience ends as much as how it begins.

According to Shop.org's research (which was conducted by Forrester Research), online retailers this year have the following priorities for their websites:

  • Checkout process redesign - 79%
  • Improved content on product detail pages - 73%
  • Site search and browse...
Bob Angus | 06 Jul 2009 | 1 comment

The VeriSign SSL team is very busy this summer with webinars and trade show events. Here are 4 events that I am involved in the next month that I highly recommend. Plus, VeriSign can offer you special discount codes so that you can attend.

Webinar with theWHIR

theWHIR.gif

Register now for a webinar that I will be doing in conjunction Web Hosting Industry Review (aka theWHIR) on Thursday, July 16 at 11am EDT. The topic is "Boost Margins and Retain Valuable Customers with Security and Trust". This 1 hour session is perfect for web hosting and domain registrar companies who are looking to improve their financial results or anyone interested in the VeriSign Partner...

Bob Angus | 12 Jun 2009 | 2 comments

The second post in the Free Shipping Series focuses on the simple math calculation that you should do to make sure you are profitable when running free shipping deals. We know that free shipping is important to customers, but the key is to leverage this tactic without losing money. As an ecommerce site your fundamental goal is to be profitable, right?

Breakeven Analysis

The calculation that you want to perform is a breakeven analysis. I've adopted this analysis based on the excellent post and spreadsheet model provided by Troy Brown of Timberland. As Troy says:

A. How much does it cost me to give free shipping to everyone (including those that would have purchased anyway without the free shipping offer)?...

Bob Angus | 08 Jun 2009 | 2 comments

Online shoppers are on the hunt for deals. One of the favorite ways consumers like to save on their online purchases is by searching for free shipping offers. How important is free shipping to consumers? Incredibly important. Check out the recent research:

  • Free shipping (95%) and sales/specials (83%) top of the list of what influences online gift buying. e-tailing group, October 2008
  • The No. 1 customer reason for not buying more online is the high cost of shipping (78%). e-tailing group, October 2008
  • 75% prefer to shop with online retailers that offer free shipping. 58% claim that shipping prices deter them from shopping online....
Bob Angus | 05 Jun 2009 | 0 comments

This week's edition of Prime Angus Cuts offers up some great articles about understanding customer lifecycles and how to effectively harness that understanding into bigger sales. Make sure to save these articles. You'll want to reference them in the future.

Building Advocacy Before the Purchase

Doug at Retail Contrarian is explains that many retailers only think about building raving fans after someone has become a customer. That's totally wrong. You want advocates for your brand and products as part of the pre-purchase part of the customer lifecycle.

How can personalization help shorten a multiple-visit sales cycle?

Dan from...