The current economy is not the only issue impacting consumer confidence. Identity theft, malware, and other online threats have made consumers reluctant to do business with Web sites they do not know. SMBs, local businesses, and small ecommerce sites have just seconds to establish trust... or your hard earned visitors and customers will buy somewhere else.
Tomorrow Wednesday May 26 at 12pm noon PDT, I am presenting It's a Matter of Trust: Driving Traffic and Increasing Sales as a part of BrightTALK's SMB Marketing Summit.
I will explore the key strategies and tactics that are proven to work, including:
- What innovations are helping consumers feel safe online
- How trust indicators can increase traffic from search engines
- When and where to use trust marks effectively to boost confidence... and sales