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Showing posts tagged with Trust
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Bob Angus | 04 Jun 2010 | 0 comments

I am really excited about the Internet Retailer Conference & Expo (IRCE 2010) next week in Chicago. Chicago is a great city and there will be a record show attendance of over 6,000 online retailers. Plus, I will be live blogging the event, tweeting - Follow me @bobangus and @VeriSignPartner - and dodging flying knives at the VeriSign booth. But I am thrilled the most about the massive presence of VeriSign partners who are exhibiting at IRCE.

Here are 10 partners that you need to visit when you are at the Internet Retailer.

...

Bob Angus | 01 Jun 2010 | 0 comments

Attendees to next week's Internet Retailer Conference & Expo (IRCE 2010) in Chicago are in for a treat - FlipVideo MinoHD giveaways, a chance to win a Corvette, and death-defying knife throwing. VeriSign (Booth #363) is doing more than your standard product demo at our booth. Drop by if you dare.

top500cover_2010.gifFor the first time at IRCE, VeriSign is showing off the new VeriSign Trust Seal to ecommerce sites and online businesses. It is the perfect way to establish trust and drive more traffic to retailers who outsource their shopping carts. Plus, our highly trained daredevil team is providing the...

Bob Angus | 28 May 2010 | 0 comments

I had the good fortunate to present at BrightTALK's SMB Marketing Summit on Wednesday this week. The day was chocked full of great webcasts that provide actionable tips for small and local businesses to help their online presence. This week's edition of Prime Angus Cuts links you to all the tips, best practices, trends, action items, and success factors presented.

Here is my presentation. It's a Matter of Trust: Driving Traffic and Increasing Sales.

Best Practices for Your Social Media Campaigns

Two other presentations that I highly recommend focus on maximizing your results through social media.

Save Time & Increase Impact with a Social Media Home Base

Jennifer Laycock, Editor at...

Bob Angus | 25 May 2010 | 0 comments

The current economy is not the only issue impacting consumer confidence. Identity theft, malware, and other online threats have made consumers reluctant to do business with Web sites they do not know. SMBs, local businesses, and small ecommerce sites have just seconds to establish trust... or your hard earned visitors and customers will buy somewhere else.

Tomorrow Wednesday May 26 at 12pm noon PDT, I am presenting It's a Matter of Trust: Driving Traffic and Increasing Sales as a part of BrightTALK's SMB Marketing Summit.

I will explore the key strategies and tactics that are proven to work, including:

  • What innovations are helping consumers feel safe online
  • How trust indicators can increase traffic from search engines
  • When and where to use trust marks effectively to boost confidence... and sales

...

Bob Angus | 24 May 2010 | 2 comments

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Today VeriSign announced a new partnership with MerchantCircle that helps small businesses drive more happy customers to their doorstep (or home page). MerchantCircle is the nation's largest social network of local business owners. Now its 1.3 million members can standout from the competition in local search results and build increased confidence
with consumers by displaying the VeriSign Trust Seal.

Local and small businesses need a high-impact online presence to succeed. They...

Bob Angus | 21 May 2010 | 0 comments

This week's edition focuses on trust and includes 3 articles relevant to online retail.

Extended Validation EV SSL Certificates - Should Your Website Have One?

Rob Mangiafico of LexiConn Internet Services did extensive research of SSL installation of the Internet Retailer 100 and found some very compelling reasons why ecommerce sites need EV SSL.

The PeC Review: VeriSign Badge and EV SSL Instill Trust

...

Bob Angus | 20 May 2010 | 2 comments

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Announcing the VeriSign Trustâ„¢ Seal Twitter Haiku Contest! The contest begins this Sunday, May 23rd and runs through Saturday...

Bob Angus | 17 May 2010 | 0 comments

Ecommerce sites always need to make sure that they and their users are secured. Installing VeriSign extended validation SSL and displaying the VeriSign seal are two proven actions that can be taken.

However, those key steps are only part of the total security solution for online retailers. All the steps you take to protect to customers and build trust are marginalized if your web host is not doing everything it can to secure your website. Your choice in hosting provider is incredibly important.

Recently, I participated in a webinar with hosting powerhouse Rackspace: Minimizing Risk & Maximizing Customer Trust with an E-commerce Solution. We discussed the financial impact to ecommerce...

Bob Angus | 15 Feb 2010 | 0 comments

Next week the ecommerce trade show and event calendar explodes. There are three events all in one week that online retailers do not want to miss. Etail West, Miva Merchant Conference, and Parallels Summit are chocked full of great sessions, speakers, and exhibitors. Of course, VeriSign is going to be there too to help you learn how to increase your online sales by instilling trust in customers.

eTail West 2010 February 22-25 in Palm Desert, CA

On Tuesday February 23rd at 1:10pm Tim Callan's session is a must see - How Trust Indicators Can Improve Conversions. Tim is presenting with Vibhav Prasad, VP of Online Marketing at 1-800-Flowers.com as a part of the Customer Acquisition & User Experience Innovation track.

Miva Merchant Conference...

Bob Angus | 17 Dec 2009 | 0 comments

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Many deal-seekers are shopping online for last-minute holiday travel deals right now. If you are an online travel providers (or any ecommerce site offering ship it now specials), you need to make sure that you are maximizing your conversions by giving visitors assurance that their private information and credit card info is secure.

How? The best way to build trust, increase transactions and standout from the competition is to use extended validation SSL. VeriSign has several case studies with travel sites, like...