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Showing posts tagged with Trust
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Bob Angus | 15 Dec 2009 | 2 comments

The E-Commerce Times just posted an informative article about differences in SSL and how online shoppers recognize trust marks. SSL Certificates: Safety, Nuisance, or Both? by Mike Pearson.

The discussion centers around the fact that consumers are now expect to see trust marks like the VeriSign Secured Seal or other security indicators like the padlock, https and the green address bar. But how easy is it for the bad guys to spoof those? Fortunately, it is not easy, especially for the most trusted brands like VeriSign.

VeriSign SSL blogger and VP Tim Callan was quoted in the piece. He reminds ecommerce merchants of the extra safety measures that VeriSign takes in protecting the value of the VeriSign Secured Seal by enforcing against spoofs. Additionally, the basic differences of SSL...

Bob Angus | 15 Jul 2009 | 0 comments

Shop.org just released the The State of Retailing Online 2009: Merchandising Report. The report highlights that ecommerce sites are focused on optimizing the basics to boost sales, not adding whiz-bang features. In particular, optimizing the checkout page is the top priority.

Here at VeriSign, we could not agree more. When it comes to how people buy online, trust at the point of purchase and throughout the checkout process is critical. It is great to see that ecommerce websites are addressing how the online shopping experience ends as much as how it begins.

According to Shop.org's research (which was conducted by Forrester Research), online retailers this year have the following priorities for their websites:

  • Checkout process redesign - 79%
  • Improved content on product detail pages - 73%
  • Site search and browse...
Bob Angus | 06 Jul 2009 | 1 comment

The VeriSign SSL team is very busy this summer with webinars and trade show events. Here are 4 events that I am involved in the next month that I highly recommend. Plus, VeriSign can offer you special discount codes so that you can attend.

Webinar with theWHIR

theWHIR.gif

Register now for a webinar that I will be doing in conjunction Web Hosting Industry Review (aka theWHIR) on Thursday, July 16 at 11am EDT. The topic is "Boost Margins and Retain Valuable Customers with Security and Trust". This 1 hour session is perfect for web hosting and domain registrar companies who are looking to improve their financial results or anyone interested in the VeriSign Partner...

Bob Angus | 15 Jun 2009 | 0 comments

At Internet Retailer 2009 in Boston, TheFind announced that it is integrating the VeriSign Secured Seal into their search results. TheFind - who delivers a comprehensive shopping search engine with over 350 million products from more than 500,000 stores - is the first search engine to address online shoppers' need to trust merchants by incorporating the VeriSign seal directly into its search results.

thefindlogo_frontpage.gif

Or as Fran Rosch, senior VP of
Authentication Products at VeriSign, says...

"As the Web's most trusted security provider, VeriSign is pleased to
provide TheFind's fast-growing...

Bob Angus | 15 Jun 2009 | 0 comments

Visit VeriSign (booth #1043) at Internet Retailer 2009 this week for your chance at winning several big contests. Of course, you will also want to get the scoop on why 90% of the 2008 Internet Retailer 500 trust VeriSign to secure their sites and how those leading online retailers are increasing transactions as a result.

Now about those contests...

Everybody wins - Take the Phish or No Phish Challenge at the booth. You will get to test your knowledge of phishing scams in a fun interactive game and you receive a "Trust This" t-shirt. Here's an online version of the Phish or No Phish Challenge to hone your skills in advance.

VeriSign is also partnering...

Bob Angus | 22 Apr 2009 | 2 comments

This week I am taking a break from my ecommerce focus to deliver live coverage of the RSA Conference in San Francisco, CA. The Wednesday afternoon keynotes focus on confidence and how security stays a few steps ahead to keep us confident in an ever-changing world. Of course, as everyone transacting online knows, confidence = trust and trust = SALES. So the news and trends coming out of the premier security event should be of interest to everyone. And make sure to follow me on Twitter and the VeriSign Twitter team for constant live updates.

Cisco CEO John Chambers and McAfee CEO Dave DeWalt each had keynotes at RSA Conference 2009. Both focused on how to build confidence via better security in an ever-changing world.

Cisco - Operational Excellence Over Innovation

John Chamber provided a picture of how collaboration is opening...

Bob Angus | 22 Apr 2009 | 0 comments

This week I am taking a break from my ecommerce focus to deliver live coverage of the RSA Conference in San Francisco, CA. Of course, as everyone transacting online knows, security = trust. So the news and trends coming out of the premier security event should be of interest to everyone. And make sure to follow me on Twitter and the VeriSign Twitter team for constant live updates.

VeriSign has been very, very busy innovating new security products that will impact consumers and enterprises. At RSA Conference 2009, we have already had 3 major announcements that has the newswire and the VeriSign booth abuzz.

New SSL Certificate Discovery Tool to Save Companies $$$$

Corporate...

Bob Angus | 20 Apr 2009 | 0 comments

rsa_conference_logo.gifThe premier security conference of the year is happening this week in San Francisco - RSA Conference 2009. I will be live blogging and video blogging all the big stories, keynotes, and activities happening here at Moscone Center. Subscribe to my RSS feed to have new posts sent directly to you.

Plus follow me on Twitter for even more up-the-minute coverage. Actually, follow all of the VeriSign Twitter stars here at the RSA Conference for all our insights into the event.

...

Bob Angus | 23 Feb 2009 | 0 comments

eTail West 2009 ecommerce conference kicks off today at the JW Marriott Desert Ridge in Phoenix. This event is a great networking opportunity for anyone doing ecommerce. Plus, eTail is chocked full of great sessions, speakers, and exhibitors. Of course, VeriSign is there in force to help you learn how to increase your online sales by instilling trust in customers.

Tim Callan's session is a must see - Consumer Trust Is More Than Just Security. New research shows that as consumers grow in sophistication, they have begun to evaluate online businesses for more than just security indicators. Tim is going to discuss what online retailers are doing to maximize site visitor confidence and trust, and as a result, drive more sales. He is speaking on ...

Bob Angus | 17 Nov 2008 | 2 comments

VeriSign has just launched a new solution that helps both merchants and consumers get the most out of Yahoo! Shopping and shopping comparison sites like it... the VeriSign Verified Seal for Comparison Shopping.
VeriSign Verified Seal.gifConsumers turn to comparison shopping engines to help find the best deal. Even during tough economic times, the best deal is not always just the lowest price. Fundamentally, people do not make the decision to buy on price alone. Plus, one is often faced with search results that return a multitude of offers that look virtually the same. It is not always easy to make a choice....