It was at the RSA Expo in 2007 that VeriSign officially held a coming out party for Extended Validation SSL. Now I'm at the RSA Expo again, and it's a good time for a milestone check.
Today, more than 20,000 EV SSL Certificates have been deployed worldwide, putting EV SSL into an elite category of ultra-rapidly deployed technologies. Likewise, browser ubiquity is pretty darn high. More than 75% of client systems on the Web use browsers that can display the green address bar. Compatible browsers include IE7 and above, Firefox 3.0 and above (2.5 with downloadable plug in), Safari 3.2 and above, all versions of Chrome, Opera 9.5 and up, Flock, and the iPhone.
Dozens of online businesses have measured the effect of green address bars on their visitors' behavior and have seen significant increases in key...