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Showing posts tagged with Extended Validation SSL
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Tim Callan | 03 Mar 2009 | 2 comments

It's 03/03/09. Square Root Day. Enjoy it because it won't happen again until 2016.

It's also the two year anniversary of EV SSL, as we announced yesterday. This new SSL standard has made a lot of progress over the past two years. I'm sure the next two will be even more influential.

Tim Callan | 24 Feb 2009 | 0 comments

The Safari 4 beta is out. While many of us were pleased to see EV SSL support in version 3.2, there was a widespread opinion that the organization information was not prominent enough. Now we get a peek at version 4, and Apple appears to have fixed that problem. But don't just take my word for it. Here is a review with screen caps from a Safari user.

As an aside, this same reviewer has comments on the other popular browsers and their EV SSL interfaces as well.

Tim Callan | 29 Jan 2009 | 0 comments

Just a few days ago I told you about Australian electronics online retailer Kogan and its measured sales increase of 30% when green address bars are present. The Kogan study demonstrates what I've believed for a long time, that responses to the EV SSL interface conventions and the associated assurance that you're dealing with a genuine and trusted business are universally positive for customers. Australians want to know they're not being scammed every bit as much as Americans and Europeans do.

I also believe this desire extends across industries. It's not just banks and online retailers. In fact, anywhere customers are sharing information they wouldn't hand to a stranger is a place where EV SSL should help transactions take place. Hence...

Tim Callan | 26 Jan 2009 | 0 comments

It's a week of milestones. A few days ago I mentioned that over 70% of client systems were on EV-aware browsers. And according to the latest numbers from Netcraft, as of this month over 10,000 Web sites are using Extended Validation SSL Certificates.

Tim Callan | 24 Jan 2009 | 0 comments

According to the latest browser market share numbers from Net Applications, the total worldwide client market share for EV-aware browsers topped 70% in the last month. That's great news for businesses seeking to increase customer assurance in uncertain financial times. And it's particularly impressive when you consider that this figure hit 50% just this last August. That's very fast adoption indeed.

Tim Callan | 22 Jan 2009 | 0 comments

We've just discovered and published the latest example of an online business measuring the effect of Extended Validation SSL on its key metrics. In this case it's Australian electronics retailer Kogan. Kogan compared transaction rates between site visitors who saw green address bars while shopping on the site and those who did not and saw a 30% increase in completed sales among the EV-enabled purchasers. The Kogan research brings the total number of businesses we've found who have measured their transactions with an without green address bars to 22. These businesses span more verticals than simply online retail. They include banking, travel, insurance, and and loan sites across four continents. Some day soon I may take a little time to do a writeup of all these measurements. For now we maintain...

Tim Callan | 08 Jan 2009 | 0 comments

In the past I've mentioned the IRS's new guideline for EV SSL on all sites accepting online tax filings. In addition to H&R Block and early adopters like FileYourTaxes.com, now TurboTax has gotten on board with Extended Validation SSL.

I...

Tim Callan | 12 Dec 2008 | 0 comments

Apologies for being late to the party on this one, but I have recently come to the realization that social networking friendly browser Flock has had EV support for a while, probably since October 15. I didn't get the word before now, most likely because I'm an old guy.

Tim Callan | 09 Dec 2008 | 2 comments

VeriSign spokesperson Ryan White tomorrow will be conducting a Web seminar on Extended Validation SSL in conjunction with TechRepublic. Readers of the SSL Blog are welcome to join. Ryan is an accomplished and frequent spokesperson for Extended Validation and how it affects businesses, and because of his long history with VeriSign's SSL business and the VeriSign Secured Seal, he was among the first people in the world to be investigating and explaining this important advancement in the state of the art for Web site security....

Tim Callan | 21 Nov 2008 | 0 comments

In the wake of the IRS's stated requirement for Extended Validation SSL on all online tax filing sites, we've just seen deployment of EV SSL on H & R Block's TaxCut online filing application. In the past few years tax-based phishing attacks plagued would-be online filers, and last year at least one tax site (FileYourTaxes) looked to EV to help protect its user base. This year over 60% of the PCs on the Internet are EV aware, so I'm hopeful that this requirement will...