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Showing posts tagged with Extended Validation SSL
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Tim Callan | 20 Nov 2008 | 0 comments

You may remember that the IRS is requiring EV SSL for all online filing sites. The Authentication and Online Trust Alliance (AOTA) has these words to say on the IRS EV requirement. (Disclosure: VeriSign is a steering member and I'm quoted in the press release.)

Tim Callan | 18 Nov 2008 | 0 comments

I was interested to see this posting in which a Web site administrator asks for feedback on EV SSL Certificates. Two people, and both businesses stated that they saw an increase in transactions with EV SSL over traditional SSL. The second response is particularly detailed.

Tim Callan | 14 Nov 2008 | 1 comment

Well, it's official. New version 3.2 of Safari recognizes Extended Validation SSL Certificates. Safari has chosen a Chrome-like interface and displays the organization name in green at the upper right.

Tim Callan | 06 Nov 2008 | 0 comments

The IRS has published draft 2 of a requirement that will require all e-file tax sites to use Extended Validation SSL Certificates starting January 1, 2009. States the guideline in part,

This requirement applies to Authorized IRS e-file Providers participating in Online Filing of individual income tax returns that collect taxpayer information via the Internet. These Providers shall possess a valid and current Extended Validation Secure Socket Layer (SSL) certificate using SSL 3.0 / TLS 1.0 or later, and minimum 1024-bit RSA / 128-bit AES.

This passage refers to the service that may be offered by sites whereby you can file your taxes directly online from your own computer. The e-file program offers free filing to individual taxpayers...

Tim Callan | 29 Oct 2008 | 0 comments

As you know, I've been making a policy of measuring the effect of EV SSL Certificates (and therefore green address bars) on visitor behavior at various types of Web sites. One area that's been underresearched is online banking. I'm pleased to tell you that yesterday VeriSign announced the first such measurement on an online bank.

Michigan-based Flagstar Bank measured the effect of green address bars on new user signups. This strong regional bank saw a 10% increase in new account signups when green bars are present over when they are not. There are many reasons why increases in online transactions are good for banks....

Tim Callan | 20 Oct 2008 | 0 comments

Regular readers of The SSL Blog will be familiar with the wealth of research indicating that the presence of a green address bar on a Web site causes an increase in transactions among visitors who see them. With over 60% of site visitors on EV-aware browsers today it's straightforward to calculate the expected impact of those green address bars on your KPIs, assuming that average transaction value (ATV) remains the same.

Assuming that ATV remains the same.

But can we make that assumption? There is research indicating that ATV goes up among those who see green address bars. I refer to two particular studies. The first is research conducted on its own customer base by...

Tim Callan | 15 Oct 2008 | 0 comments

As I discuss EV SSL with a variety of online businesses, one question I get a lot is about the name that appears adjacent to the address bar in compatible browsers. The question goes something like this, "We do business under the well-known brand of HipCoolStuff, but our company is actually called Old Stodgy Holding Corporation. We don't want the Old Stodgy name on our Web site. Nobody knows us by that name, and it's not the brand identity we choose to present to the public. What can we do about that?"

The answer is that you're allowed to use any legal trade name that you possess in that address bar. A business may obtain EV certificates under an organization name that is a legally registered trade name of the organization in question (referred to in the EV guidelines as "Assumed Name"). VeriSign or the other CA must...

Tim Callan | 15 Sep 2008 | 0 comments

As you may know, lots of online businesses have measured the results of putting Extended Validation SSL on their sites and have universally found that it increases the propensity for site visitors to complete sensitive transactions. With so many measurements of EV's effect (I am aware of seventeen such tests, personally), we have decided to gather as many of them together in one place so that it's easy to take in the science all at once. The SSL case studies are here.

Tim Callan | 12 Sep 2008 | 0 comments

Regular readers of The SSL Blog will know that Opera 9.5 supports EV and has supported the VeriSign root from the very beginning. Well, Opera 9.5 now contains native support for GeoTrust and thawte roots as well.

Tim Callan | 11 Sep 2008 | 0 comments

After a year and a half of people asking me the question, I'm happy to state that the company Amazon.com is using both Extended Validation SSL and the VeriSign Secured Seal in production. In particular Amazon has chosen to roll out these confidence enhancers first on its Amazon Sourcing page. My conjecture is that this page is for vendors who provide goods or services to Amazon.com, the company. I wonder if the public facing stores are to follow.