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Showing posts tagged with Security seals
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Tim Callan | 05 Dec 2007 | 0 comments

You may recall that on Black Monday of 2006 more than 100 million instances of the VeriSign Secured Seal displayed on Web sites around the world. Well, last Black Monday the VeriSign seal exceeded 150 million exposures in a single calendar day.

Pretty darn cool.

Tim Callan | 10 Oct 2007 | 0 comments

A recent blog entry by computer journalist Tim Anderson details a security hole in popular British train ticketing site TheTrainLine.com. Tim does a good job of describing the security flaw in which TheTrainLine will sometimes redirect online purchasers to a non-https-protected page and ask for credit card information. Tim also references the difference between security indicators that are inside the chrome of the browser (in this case the green address bar of Extended Validation SSL) and a graphic that is simply placed inside the HTML portion of the...

Tim Callan | 04 Sep 2007 | 0 comments

That's right. Over 90,000 Web sites display the VeriSign Secured Seal in 145 countries worldwide. Among sites proudly showing off their SSL from VeriSign are e-commerce leaders like Staples and Wal*Mart, banking and financial leaders like Citigroup and HSBC, and leaders in other spaces including H&R Block, Ticketmaster,...

Tim Callan | 21 Aug 2007 | 0 comments

We can get so caught up in the EV SSL market adoption that it's easy to forget that more businesses than ever are choosing to display the VeriSign Secured Seal as well in order to demonstrate their high security practices. Today our theme is funmongers. Iconic toy store FAO Schwartz and big-box party supplier Party America are flaunting their VeriSign right on the home page. So don't let anyone tell you that security isn't fun.

Tim Callan | 20 Aug 2007 | 0 comments

This article from Forbes.com on the value of random testing in both physical and retail online environments includes this one line about the VeriSign Secured Seal:

Randomized Web pages have shown online retailers, sometimes after just a few hours, that displaying a VeriSign warranty can generate more sales.

This line comes in a paragraph about A/B split testing provider Offermatica. I wonder if Offermatica can share some of those results with the world. We'd love to see them.

Tim Callan | 27 Jul 2007 | 0 comments

We have a cool site that talks about being safe online. There's a lot of informative content here on things like EV SSL and the VeriSign Secured Seal, and also it contains a cool function where you can put in a Web address and find out if it's secured with VeriSign SSL Certificates or not. Right now that function only works for US sites, but we're working to make it apply to all VeriSign-secured sites everywhere. You really should give it a look.

Tim Callan | 15 Jun 2007 | 0 comments

We all are familiar with Opodo, I'm sure. Leading European travel site and early measurer of the efficacy of the VeriSign Secured Seal. (Opodo measured a 10% sales uplift by placing the seal on its pages.) Well, Opodo continues to be a pioneer in providing the best security experience to its (or their, as they say in the Queen's English) customers by putting up green bars.

The travel industry has been very fast in adopting EV SSL Certificates. Notable sites in addition to Opodo include...

Tim Callan | 12 Jun 2007 | 0 comments

Carnegie Mellon recently released research indicating that shoppers are willing to pay more online if they believe their privacy is protected. The article studied real purchasing decisions using real money (test subjects got to keep their savings) and found that shoppers were willing to spend an extra $0.60 on a $15.00 purchase, a 4% increase in ASP. In the world of online commerce, that's an enourmous amount of additional margin for a site.

It makes sense to me that online retailers will seek to differentiate themselves based on this information. Consumers value best-in-breed privacy to the tune of a 4% price increase. That means a merchant who engages in the best practices to protect customers' confidential information should expect customers to prefer her site over others' with equivalent prices but less attention to protecting confidential information. In fact, this site should be able to...

Tim Callan | 29 May 2007 | 0 comments

Leading online retailer Overstock.com has actually brought us a measurement of the abandonment decrease that occurs in the presence of an EV SSL Certificate. As far as I know Overstock is the first ever organization to directly measure the relative abandonment rates in green bar and non-green bar scenarios.

Overstock measured the difference in abandonment rates between site visitors on EV-enabled and non-EV-enabled browsers, which today divides into Internet Explorer 7 users and everyone else. The company saw an 8.6% decrease in abandonment in an eight-week period during March and April of 2007 among visitors using IE7 as compared to all site visitors on non-EV browsers.