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Website Security Solutions

Showing posts tagged with Security seals
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OfficeMax adds VeriSign Secured Seal
Tim Callan | 18 Dec 2012 | 0 comments

Another giant of the e-commerce industry has chosen to put the VeriSign Secured Seal on its shopping cart page. OfficeMax joins its peer Staples in showing off its choice of best-in-breed SSL security. In this case OfficeMax has placed the seal directly next to the Checkout button on the shopping cart page. I presume this decision was to reassure shoppers about the safety of their purchases at a key abandonment point, which is moving from the cart to the checkout process.

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Online retail leader promotes use of VeriSign Secured Seal
Tim Callan | 18 Dec 2012 | 1 comment

Here's an innovative new example of how a business can use the VeriSign Secured Seal to promote its best-in-industry security. In this case MisterArt.com, a leading art supplies e-tailer, has chosen to issue a press release about its decision to display the VeriSign Secured Seal.

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QVC displays the VeriSign Secured Seal
Tim Callan | 18 Dec 2012 | 0 comments

Recently QVC chose to display the VeriSign Secured Seal on its home page. That's cool because QVC is a top-20 online shopping site, but it's cool for another reason as well.

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Does use of VeriSign SSL on e-commerce sites correlate to high conversion rates?
Tim Callan | 18 Dec 2012 | 2 comments

Nielsen/NetRatings recently reported the top converting e-commerce sites for February. They were:

Proflowers.com
1-800-Flowers.com
Lands' End
QVC
eBay
Office Depot
Amazon
Symantec
Crate&Barrel
Home Shopping Network

You may have noticed flower shops at the top of this list, which makes sense considering that it's February. What you may not have noticed is that all ten of the top converting sites use VeriSign SSL. Furthermore, four of the ten(Proflowers, eBay, Symantec, and HSN) have chosen to display the VeriSign Secured Seal on their sites.

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VeriSign Secured Seal on over 60,000 Web sites
Tim Callan | 18 Dec 2012 | 4 comments

I just received a comment on my post about the VeriSign Secured Seal on Best Buy accusing me of being US-centric. Granted I do live in the states, but the VeriSign Secured Seal is a worldwide phenomenon.

The number of sites displaying the VeriSign Secured Seal just surpassed the 60,000 mark. These sites span 125 countries, and on non-holiday weekdays over 50 million people view a VeriSign Secured Seal on at least one Web site. That's over 18 billion instances of a person looking at a VeriSign Secured Seal in a year. And there are only 6 billion of us on the planet.

Wow.

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Best Buy chooses to display the VeriSign Secured Seal
Tim Callan | 18 Dec 2012 | 2 comments

Consumer electronics giant Best Buy has chosen to display the VeriSign Secured Seal on its home page and as far as I can see every other page on the site. Best Buy joins the likes of eBay, PayPal, Staples, Overstock, and Wal-Mart in employing the VeriSign Secured Seal. (Boy, that's a lot of links in one sentence.)

Certainly I'm pleased when any online retailer displays the VeriSign Secured Seal. What's particularly nice about these pillars of e-commerce is that they're the ones that stand to gain or lose the most sales and at the same time are the businesses best resourced to...

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Security bulletin from SANS Institute
Tim Callan | 18 Dec 2012 | 0 comments

A tip of the hat to the SANS Institute for today's bulletin advising site administrators to upgrade their VeriSign security seals to the most current architecture. This new architecture makes it easier for site visitors to distinguish genuine VeriSign seals from spoofs and therefore decreases a site's vulnerability to phishing attacks. The SANS Institute is a widely respected provider of information security training and certification. Way to go, guys.

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