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How to Leverage Black Friday Deals Now
Bob Angus | 18 Dec 2012 | 1 comment

Consumers are not waiting until Black Friday or Cyber Monday to take advantage of holiday discounts and deals. A significant number of large online retailers are providing deep discount specials now. As an ecommerce website or internet retailer, you have to jump on this opportunity now.

Your website should already be geared up for the holiday shopping season. Now you need to maximize the opportunity as the Black Friday and Cyber Monday style deals are going to continuing every week until the end of the year.

Here are 3 simple things you can do to further optimize your site and boost sales.

Get Holiday Search Trends from Google ThinkHoliday

...

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Cart32 - Merchants now get trust and merchant services in one place
Bob Angus | 18 Dec 2012 | 0 comments

shopping-cart-basket.pngChicago is the epicenter of ecommerce right now with the Internet Retailer Conference (IRCE 2010) in full force. VeriSign is adding to the buzz too. We just announced a new partnership with Cart32.

Cart 32 now offers the VeriSign Trust Seal to the thousands of merchants who use their comprehensive e-commerce solution. So now online retailers can go to one place for shopping cart software, store management tools, merchant services and now the...

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Knife Thowing at Internet Retailer Conference Next Week
Bob Angus | 18 Dec 2012 | 0 comments

Attendees to next week's Internet Retailer Conference & Expo (IRCE 2010) in Chicago are in for a treat - FlipVideo MinoHD giveaways, a chance to win a Corvette, and death-defying knife throwing. VeriSign (Booth #363) is doing more than your standard product demo at our booth. Drop by if you dare.

top500cover_2010.gifFor the first time at IRCE, VeriSign is showing off the new VeriSign Trust Seal to ecommerce sites and online businesses. It is the perfect way to establish trust and drive more traffic to retailers who outsource their shopping carts. Plus, our highly trained daredevil team is providing...

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Prime Angus Cuts: SMB Marketing Summit Edition
Bob Angus | 18 Dec 2012 | 0 comments

I had the good fortunate to present at BrightTALK's SMB Marketing Summit on Wednesday this week. The day was chocked full of great webcasts that provide actionable tips for small and local businesses to help their online presence. This week's edition of Prime Angus Cuts links you to all the tips, best practices, trends, action items, and success factors presented.

Here is my presentation. It's a Matter of Trust: Driving Traffic and Increasing Sales.

Best Practices for Your Social Media Campaigns

Two other presentations that I highly recommend focus on maximizing your results through social media.

Save Time & Increase Impact with a Social Media Home Base

Jennifer Laycock, Editor at Search...

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Three Upcoming Ecommerce Events You Should Not Miss
Bob Angus | 18 Dec 2012 | 0 comments

Next week the ecommerce trade show and event calendar explodes. There are three events all in one week that online retailers do not want to miss. Etail West, Miva Merchant Conference, and Parallels Summit are chocked full of great sessions, speakers, and exhibitors. Of course, VeriSign is going to be there too to help you learn how to increase your online sales by instilling trust in customers.

eTail West 2010 February 22-25 in Palm Desert, CA

On Tuesday February 23rd at 1:10pm Tim Callan's session is a must see - How Trust Indicators Can Improve Conversions. Tim is presenting with Vibhav Prasad, VP of Online Marketing at 1-800-Flowers.com as a part of the Customer Acquisition & User Experience Innovation track.

Miva Merchant Conference 2010 February 24-17 in San Diego, CA...

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Free Shipping Series #2: Do the Math for Profitable Free Shipping
Bob Angus | 18 Dec 2012 | 2 comments

The second post in the Free Shipping Series focuses on the simple math calculation that you should do to make sure you are profitable when running free shipping deals. We know that free shipping is important to customers, but the key is to leverage this tactic without losing money. As an ecommerce site your fundamental goal is to be profitable, right?

Breakeven Analysis

The calculation that you want to perform is a breakeven analysis. I've adopted this analysis based on the excellent post and spreadsheet model provided by Troy Brown of Timberland. As Troy says:

A. How much does it cost me to give free shipping to everyone (including those that would have purchased anyway without the free shipping offer)?
versus
B. What percent...

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Free Shipping Series #1: Consumers love free shipping, do online retailers?
Bob Angus | 18 Dec 2012 | 2 comments

Online shoppers are on the hunt for deals. One of the favorite ways consumers like to save on their online purchases is by searching for free shipping offers. How important is free shipping to consumers? Incredibly important. Check out the recent research:

  • Free shipping (95%) and sales/specials (83%) top of the list of what influences online gift buying. e-tailing group, October 2008
  • The No. 1 customer reason for not buying more online is the high cost of shipping (78%). e-tailing group, October 2008
  • 75% prefer to shop with online retailers that offer free shipping. 58% claim that shipping prices deter them from shopping online....
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Prime Angus Cuts: Links of the Week 6-5-2009
Bob Angus | 18 Dec 2012 | 0 comments

This week's edition of Prime Angus Cuts offers up some great articles about understanding customer lifecycles and how to effectively harness that understanding into bigger sales. Make sure to save these articles. You'll want to reference them in the future.

Building Advocacy Before the Purchase

Doug at Retail Contrarian is explains that many retailers only think about building raving fans after someone has become a customer. That's totally wrong. You want advocates for your brand and products as part of the pre-purchase part of the customer lifecycle.

How can personalization help shorten a multiple-visit sales cycle?

Dan from Sitebrand's...

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Prime Angus Cuts: Links of the Week 4-10-2009
Bob Angus | 18 Dec 2012 | 0 comments

I am hitting the road next week for a big international business trip. As I pull together my various power converters and triple check that I packed my passport, I thought that this week's edition of Prime Angus Cuts should be dedicated to some tips and trends in international ecommerce.

Q&A with Forrester Senior Analyst Zia Daniell Wigder

Shop.org's interview with web globalization guru Zia Daniell Wigder provides valuable insights. Click the link for a low cost investment tip for going global, the best expansion opportunity that is en fuego, and personal travel stories from a savvy traveler.

Hat, Chapeau, and Sombrero...

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VeriSign helps Yahoo! Shopping merchants maximize sales
Bob Angus | 18 Dec 2012 | 2 comments

VeriSign has just launched a new solution that helps both merchants and consumers get the most out of Yahoo! Shopping and shopping comparison sites like it... the VeriSign Verified Seal for Comparison Shopping.
VeriSign Verified Seal.gifConsumers turn to comparison shopping engines to help find the best deal. Even during tough economic times, the best deal is not always just the lowest price. Fundamentally, people do not make the decision to buy on price alone. Plus, one is often faced with search results that return a multitude of offers that look virtually the same. It is not always easy to...

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