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Bob Angus | 11 Nov 2008 | 2 comments

Last week I posted Mary Meeker's optimistic long-term view for online retail. At a macro level, several mega, $500+ billion consumer product categories are virtually neglected in ecommerce. Two categories jumped out at me in particular - OTC medicine/personal care with 6% sales online and groceries with just 1%. Well today, has unveiled their initial plans to help consumers more conveniently purchase some of these household goods online.

Mr Whipple Squeezes does not plan to take on inventory (remember Webvan?). They...