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Bob Angus | 05 Nov 2010 | 1 comment

Consumers are not waiting until Black Friday or Cyber Monday to take advantage of holiday discounts and deals. A significant number of large online retailers are providing deep discount specials now. As an ecommerce website or internet retailer, you have to jump on this opportunity now.

Your website should already be geared up for the holiday shopping season. Now you need to maximize the opportunity as the Black Friday and Cyber Monday style deals are going to continuing every week until the end of the year.

Here are 3 simple things you can do to further optimize your site and boost sales.

Get Holiday Search Trends from Google ThinkHoliday

...

Bob Angus | 28 May 2010 | 0 comments

I had the good fortunate to present at BrightTALK's SMB Marketing Summit on Wednesday this week. The day was chocked full of great webcasts that provide actionable tips for small and local businesses to help their online presence. This week's edition of Prime Angus Cuts links you to all the tips, best practices, trends, action items, and success factors presented.

Here is my presentation. It's a Matter of Trust: Driving Traffic and Increasing Sales.

Best Practices for Your Social Media Campaigns

Two other presentations that I highly recommend focus on maximizing your results through social media.

Save Time & Increase Impact with a Social Media Home Base

Jennifer Laycock, Editor at...

Bob Angus | 25 May 2010 | 0 comments

The current economy is not the only issue impacting consumer confidence. Identity theft, malware, and other online threats have made consumers reluctant to do business with Web sites they do not know. SMBs, local businesses, and small ecommerce sites have just seconds to establish trust... or your hard earned visitors and customers will buy somewhere else.

Tomorrow Wednesday May 26 at 12pm noon PDT, I am presenting It's a Matter of Trust: Driving Traffic and Increasing Sales as a part of BrightTALK's SMB Marketing Summit.

I will explore the key strategies and tactics that are proven to work, including:

  • What innovations are helping consumers feel safe online
  • How trust indicators can increase traffic from search engines
  • When and where to use trust marks effectively to boost confidence... and sales

...

Bob Angus | 24 May 2010 | 2 comments

MerchantCircle logo.png

Today VeriSign announced a new partnership with MerchantCircle that helps small businesses drive more happy customers to their doorstep (or home page). MerchantCircle is the nation's largest social network of local business owners. Now its 1.3 million members can standout from the competition in local search results and build increased confidence
with consumers by displaying the VeriSign Trust Seal.

Local and small businesses need a high-impact online presence to succeed. They...

Bob Angus | 17 May 2010 | 0 comments

Ecommerce sites always need to make sure that they and their users are secured. Installing VeriSign extended validation SSL and displaying the VeriSign seal are two proven actions that can be taken.

However, those key steps are only part of the total security solution for online retailers. All the steps you take to protect to customers and build trust are marginalized if your web host is not doing everything it can to secure your website. Your choice in hosting provider is incredibly important.

Recently, I participated in a webinar with hosting powerhouse Rackspace: Minimizing Risk & Maximizing Customer Trust with an E-commerce Solution. We discussed the financial impact to ecommerce...

Bob Angus | 17 Dec 2009 | 0 comments

Airplane by KossyatFINEDAYS.jpg

Many deal-seekers are shopping online for last-minute holiday travel deals right now. If you are an online travel providers (or any ecommerce site offering ship it now specials), you need to make sure that you are maximizing your conversions by giving visitors assurance that their private information and credit card info is secure.

How? The best way to build trust, increase transactions and standout from the competition is to use extended validation SSL. VeriSign has several case studies with travel sites, like...

Bob Angus | 15 Jul 2009 | 0 comments

Shop.org just released the The State of Retailing Online 2009: Merchandising Report. The report highlights that ecommerce sites are focused on optimizing the basics to boost sales, not adding whiz-bang features. In particular, optimizing the checkout page is the top priority.

Here at VeriSign, we could not agree more. When it comes to how people buy online, trust at the point of purchase and throughout the checkout process is critical. It is great to see that ecommerce websites are addressing how the online shopping experience ends as much as how it begins.

According to Shop.org's research (which was conducted by Forrester Research), online retailers this year have the following priorities for their websites:

  • Checkout process redesign - 79%
  • Improved content on product detail pages - 73%
  • Site search and browse...
Bob Angus | 12 Jun 2009 | 2 comments

The second post in the Free Shipping Series focuses on the simple math calculation that you should do to make sure you are profitable when running free shipping deals. We know that free shipping is important to customers, but the key is to leverage this tactic without losing money. As an ecommerce site your fundamental goal is to be profitable, right?

Breakeven Analysis

The calculation that you want to perform is a breakeven analysis. I've adopted this analysis based on the excellent post and spreadsheet model provided by Troy Brown of Timberland. As Troy says:

A. How much does it cost me to give free shipping to everyone (including those that would have purchased anyway without the free shipping offer)?...

Bob Angus | 08 Jun 2009 | 2 comments

Online shoppers are on the hunt for deals. One of the favorite ways consumers like to save on their online purchases is by searching for free shipping offers. How important is free shipping to consumers? Incredibly important. Check out the recent research:

  • Free shipping (95%) and sales/specials (83%) top of the list of what influences online gift buying. e-tailing group, October 2008
  • The No. 1 customer reason for not buying more online is the high cost of shipping (78%). e-tailing group, October 2008
  • 75% prefer to shop with online retailers that offer free shipping. 58% claim that shipping prices deter them from shopping online....
Bob Angus | 17 Nov 2008 | 2 comments

VeriSign has just launched a new solution that helps both merchants and consumers get the most out of Yahoo! Shopping and shopping comparison sites like it... the VeriSign Verified Seal for Comparison Shopping.
VeriSign Verified Seal.gifConsumers turn to comparison shopping engines to help find the best deal. Even during tough economic times, the best deal is not always just the lowest price. Fundamentally, people do not make the decision to buy on price alone. Plus, one is often faced with search results that return a multitude of offers that look virtually the same. It is not always easy to make a choice....