At shop.org, I attended an instant impact, high value session called "24+ Specific Things You Can Do to Make More Money Next Week." The presentation was a high energy blitz of simple tactics that any ecommerce site could kickoff immediately. Presenting these actionable tactics were 8 well-known internet marketers and the topics ranged from SEO to feed optimization to social media. I'd like to highlight 3 of the tactics discussed that I feel can really help you make more money right away.
Site search results should never be null
What results show up on your site when a visitor searches for "Sarah Palin"? If you said nothing, you may be losing out on some easy sales. Sheldon Gilbert of Proclivity Systems had a great tip to improve your sales when someone searches your site.
Ecommerce sites should have their null search results (tech speak for no matches) display sale items or top-selling products....