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Showing posts tagged with tactics
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Bob Angus | 03 Oct 2008 | 0 comments

This week's edition of Prime Angus Cuts has a little bit of everything - a white paper, a countdown, and night vision goggles. Yep. It was one of those weeks.

First Time Here? A Marketer-Oriented Approach to Optimizing Online Conversions
You know your costs are higher to acquire new customers than to foster repeat customers. Sitebrand just released a new white paper that provides a practical approach to converting first time visitors into purchasing customers.

Best Buy offers new APIs
All retailers provide product feeds, but few provide APIs. Joshua-Michele Ross on O'Reilly Radar discussed the new open source APIs from Best Buy (aka Best Buy Remix) and why an open approach will help them succeed over their closed...

Bob Angus | 22 Sep 2008 | 1 comment

At shop.org, I attended an instant impact, high value session called "24+ Specific Things You Can Do to Make More Money Next Week." The presentation was a high energy blitz of simple tactics that any ecommerce site could kickoff immediately. Presenting these actionable tactics were 8 well-known internet marketers and the topics ranged from SEO to feed optimization to social media. I'd like to highlight 3 of the tactics discussed that I feel can really help you make more money right away.

Site search results should never be null

What results show up on your site when a visitor searches for "Sarah Palin"? If you said nothing, you may be losing out on some easy sales. Sheldon Gilbert of Proclivity Systems had a great tip to improve your sales when someone searches your site.

Ecommerce sites should have their null search results (tech speak for no matches) display sale items or top-selling products....