Symantec’s stakeholder universe includes shareholders and investors, customers, enterprise clients, employees, community members, nonprofit organizations, regulators, channel partners, academics, and thought leaders.
We understand that although our materiality analysis process presents a synthesized view of the overall landscape of stakeholder needs and interests, each individual stakeholder constituency has unique and specific areas of concern. We therefore engage with our stakeholders to develop a deeper understanding of how we can address their needs while furthering our corporate mission:
- We ask employees to rate our performance as an employer and to share their ideas for how we can make our workplace truly best-in-class.
- We survey our customers to better understand how they use our products, what challenges they face from security threats or inefficient data management and storage, and how we can deliver better customer service. Symantec uses focus groups, formal performance reviews, and customer feedback to gauge customer satisfaction and identify areas for performance, quality, and reliability improvements.
- We reach out to our communities and talk to teachers and parents about how we can help address their online safety concerns.
- We engage in activities and coalitions to promote changes in public policy that support our corporate responsibility objectives. For example, we are a member of Business for Innovative Climate and Energy Policy (BICEP), a coalition of leading companies advocating for strong U.S. climate and energy policies to spur clean energy development and reduce global warming pollution.
- We participate in industry focus groups to discuss specific corporate responsibility challenges, develop solutions, and identify new opportunities to create sustainable products and services.
Feedback on 2014 Corporate Responsibility Report Historically, employees have been the largest stakeholder group to provide feedback on our corporate responsibility reporting efforts. Results from the 2014 CR Report stakeholder feedback survey were no different, with employees making up more than 50 percent of respondents. This is consistent with our ongoing focus on employees as a key stakeholder group. Feedback from nonprofits & NGOs were the next largest group of respondents, followed by customers as third. Overall, however, there was a decline in the amount of responses received last year.
The “Our People” section of the report was rated highest as the most interesting section. Stakeholders ranked “The World” second, “Your Information” third, the CEO letter fourth and the Performance Tables ranked last.