Symantec Enhances Specialisations for Channel Partners in APJ

New benefits and tools for SMB and Endpoint Management Specialisations Provide More Growth Opportunities

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Asia Pacific and Japan – November 2, 2009 – Symantec Corp. (Nasdaq: SYMC) announces enhanced benefits and go-to-market tools to strengthen its Small and Medium Business (SMB) and Endpoint Management Specialisations program for channel partners in Asia Pacific and Japan (APJ). These Specialisations are designed to recognise and reward the expertise of partners in the SMB and Endpoint Management markets to help them stay competitive and grow revenue. The benefits include rebates, technical support, additional training resources, exclusive listing on the Symantec Partner Locator and access to a range of other resources.

“With the growing competition in the market, our channel partners want the opportunity to differentiate their solutions and services through highly specialised skills, experience and knowledge in specific business and technology segments,” said David Dzienciol, Symantec’s vice president for Channels and SMB, Asia Pacific and Japan. “These two Specialisations form a core part of our commitment to develop programs that will drive the success of our channel partners, recognising their commitment to selling Symantec solutions, and enabling them to leverage and continue to grow in their areas of expertise.”

Growing in the SMB Market
SMBs are an important part of the economy in this region offering opportunities for channel partners with skills, experience and knowledge in this market to grow their business. The Symantec SMB Specialisation is for partners who have demonstrated proficiency in understanding the unique requirements of SMB customers, and have proven knowledge of Symantec SMB products, including Symantec Endpoint Protection Small Business Edition, Backup Exec System Recovery, Backup Exec and Symantec Protection Suites.

Symantec’s 2009 SMB Security and Storage Survey found that 52 percent of SMBs in APJ have previously suffered a security breach and the risk of suffering a recurring security breach is higher in the APJ region than in other regions around the world. In addition, the 2009 SMB Disaster Preparedness Survey found a large discrepancy between how SMBs in APJ perceive their disaster readiness and their actual level of preparedness.

“Many SMBs are looking for trusted partners to help them create plans, implement automated protection solutions and monitor for trends and threats,” added Dzienciol. “Channel partners who have strong experience in technologies and solutions for SMBs will be able to establish themselves as trusted advisors and work together with their customers to determine policies, procedures and best practices in securing and managing critical information.”

Supporting quotes from channel partners:

“SureBridge assists SMBs to address challenges in a complex environment with strategic Symantec solutions. Symantec SMB Specialisation has allowed us to offer a totally integrated data protection and security solution to our customers such as Symantec Endpoint Protection and Backup Exec,” said Glenda Solomon, director and sales manager for Australia-based SureBridge IT. “Our Symantec product specialists work with each of our customers to identify areas of improvement needed in their IT architecture, and our engineering team has the technical accreditations to successfully deploy these solutions and provide ongoing maintenance and monitoring.”
“Supply NZ Limited is a dedicated Symantec SMB Partner and we offer a broad range of products from the Symantec portfolio. The Symantec SMB Specialisation allows us easy access to a rich pool of resources which helps us provide a quick turnaround for our customers on the latest solutions and technologies,” said John O’Neill, sales and marketing manager for Supply NZ Limited.

About Symantec Specialisations
Symantec Specialisations are designed for partners with proven expertise in a particular technology or business area. Membership of a specialisation provides access to tools and benefits which may not otherwise be available to partners, to assist in promoting partners’ capabilities and growing their business. More information is available at APJ Symantec Specialisations.

About Symantec
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.

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