Online retailers score lowest in customer confidence, according to recent survey
Toronto, ON - December 14, 2009
- Canadians preparing for the holidays agree their personal data might be safe with banks and the public sector, but they do not have as much faith in online retailers and the hospitality industry, according to a new Angus Reid Public Opinion survey commissioned by Symantec (Canada) Corp.
Conducted in November 2009, the survey asked a representative national sample of 1,000 adults across Canada to rate their trust in various industry sectors with their personal data during the holiday season.
Online retailers scored the lowest on the survey, with less than half of Canadians (47 per cent) trusting them to protect their personal information. The banking and financial industry were shown the most faith by consumers with three in four Canadians (76 per cent) trusting these types of organizations to protect their personal data such as name, phone number, credit card details and home address.
Surveys commissioned by Symantec in the UK and Germany earlier this year had similar results, with consumers on both sides of the Atlantic generally lacking confidence in how well online retailers protect their data. Overall, the Germans were least trusting, with results showing less faith in any industry sector than either the UK or Canada. Canadian consumers were generally more trusting than their European counterparts.
Wariness concerning personal data may be the result of the increasing number of data breaches in Canada over recent years. According to the Canadian Privacy Commissioner's 2008 Annual Report to Parliament, the number of reported private-sector data breaches doubled from 23 in 2006 to 48 in 2007. This number increased again in 2008 with 65 incidents. ¹
"There is a general concern among consumers about the safety of personal information," said Robert Hamilton, product marketing manager, Data Loss Prevention, Symantec Corp. "One of the ways businesses can earn back consumer confidence is by investing in the right technology and ensuring proper protocols are in place to prevent a data breach from occurring."
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- When it comes to protecting personal information, trust levels across all industry sectors tend to be higher in Quebec
- Women rate every industry sector as more trustworthy than do men when it comes to protecting personal data
- Alberta is the only region in Canada where a majority of people generally trust online retailers
- Younger Canadians (18-34) have significantly higher levels of trust in online retailers than any other age group
- 35-54 year olds tend to be the most cynical when it comes to trusting industry sectors to protect personal information.
Symantec delivers a unified platform to discover, monitor and protect confidential data. Symantec Data Loss Prevention gives organizations new confidence to demonstrate compliance while protecting their customers, brand, and intellectual property, including more than 30 per cent of the Fortune 100. Symantec's Data Loss Prevention solutions comprehensively protect confidential data across endpoint, network and storage systems. For more information about Symantec's Data Loss Prevention Solutions: http://bit.ly/SymantecDLP
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¹ Canadian Privacy Commissioner's Annual Report to Parliament 2008 - Report on the Personal Information Protection and Electronic Documents Act (for the period from January 1 to December 31, 2008)