Yet two in three Singaporeans are confused about online security offerings
Singapore – April 4, 2012 – The Internet has become an intrinsic part of our daily lives. With online Singaporeans owning an average of 3.5 devices that have access to the Internet, we are constantly connected to check emails, browse the Internet, socialise, pay bills and shop. A survey released by Norton provides insights into Singaporeans’ Internet dependence, the importance of their personal information and their level of understanding when it comes to Internet security. The survey reveals that while three quarters of Singaporeans would give up US$1 million than grant strangers full access to their computers, two in three adults (66 percent of Singaporeans) have little or no understanding of the online security solutions that are available to them.
The need to stay constantly connected The survey found that online Singaporeans spend an average of 66 hours a week (more than half of their waking hours) connected to the Internet. While almost everyone (93 percent) uses the Internet to check their emails, Singaporeans are increasingly spending their time browsing the Web (15 hours/week) and socialising online (12 hours/week) among other activities.
Singaporeans seem to feel the need to stay connected online at all times. If they were to be cut off from the Internet, one in three Singaporeans said they would start feeling Internet withdrawal within the first three hours. To have a day’s worth of Internet access, Singapore Internet users would be prepared to pay an average of S$180, with the younger generation (18 to 34 year olds) willing to pay an average of S$220, showing that youths have a higher Internet dependency.
Singaporeans aware of online threats but lack knowledge of how to protect themselves
In light of this significant dependence on the Internet, the good news is that Singaporeans know they need online protection and have basic awareness around cybercrime and the threats online. However, 45 percent of Singaporeans believe that a basic security solution
is all they need. This belief that antivirus security is sufficient is disparate with the US$1 million value that 76 percent of Singaporeans have placed on the information that can be accessed on their computers.
Personal information the most prized asset online
Half of Singapore’s online community has declared that they value their financial information the most, followed by 24 percent who value their online accounts the most, including email and social networks. Close to half of respondents (45 percent) cited protecting personal information as the main reason for using or considering using an Internet security
solution and it’s encouraging to find that four in five Singaporeans back up personal information like documents, pictures, contacts and music.
“Internet users in Singapore clearly place a high value on their personal information, but many do not have a comprehensive security solution in place to protect them from the rapidly evolving threats in the online world today,” said David Freer, Vice President of Norton for Asia Pacific & Japan. “As the owners of multiple connected devices in a country that enjoys high Internet connectivity, there is a greater need for Singaporeans to have strong, comprehensive security to protect the important information stored on their multiple devices and platforms be it PCs, Macs, mobile phones or tablets.”
Norton 360 Everywhere delivers comprehensive protection in one simple solution Today, many consumers and their families have a combination of PCs, Macs, smartphones and tablets in their household – all of which need security to protect against online threats, data loss, and device loss and theft. Norton 360 Everywhere is an easy-to-manage, all-in-one security solution that delivers a multiplatform solution for PCs, Macs, Android-based phones and tablets, where consumers can customise their security to meet their specific needs.
Norton 360 Everywhere will be available in select markets in the first half of 2012. Details on pricing and systems requirements will be available at that time. For more information on how to completely safeguard your devices, please visit Norton 360
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About this survey This quantitative online survey was conducted in February 2012 by The Leading Edge, an independent market research firm on behalf of Norton by Symantec. The Leading Edge conducted the survey among a sample size of 500 adults between the ages of 18 and 64 years, within each of the following five markets: Singapore, China, Japan, India and Australia.
Singapore’s sample size comprised 52% female and 48% male of which 13% were 18 to 24 years old, 30% were 25 to 34 years old, 29% were 35 to 44 years old, 19% were 45 to 54 years old, and 10% were 55 to 64 years old. The fieldwork was conducted in February 2012 and completed within the month.
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com