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Symantec Mobility Survey Reveals That Good Things Come To Those Who Don't Wait

Innovators seeing higher revenue and profit growth, competitive advantages, positive brand impact and happier customers


SINGAPORE – February 25, 2013 – Two distinct types of organizations emerge from Symantec Corp's. (Nasdaq: SYMC) recent 2013 State of Mobility Survey – 'Innovators' who readily embrace mobility and 'Traditionals' who are reluctant to implement it. Globally, 84 percent of innovators are moving ahead with mobility, motivated by business drivers, and they are experiencing significant benefits. Half of traditional organizations are implementing mobility more slowly, largely in response to user demand, and are seeing both fewer costs and benefits. In this instance, Singapore tracked more closely with innovators, with more organizations implementing mobility due to business drivers (74 percent) than user demand (67 percent).


Click to Tweet: Business drivers motivate innovative companies to pursue mobility: http://bit.ly/ZCW2zH


"Singapore businesses perceive mobility as a valuable asset in enhancing productivity and this is aligned with what we are observing globally. Consequently, mobility has evolved into one of IT's top priorities. There is a clear distinction between the attitudes and results of organizations that actively embrace mobility and those that are reluctant to do so," said Eric Hoh, vice president, Asia South Region, Symantec. "Organizations taking a proactive approach to embrace mobility through careful planning benefit much more than those that put it off, eventually playing catch-up with their competition."


"Every company will have a different path to mobile adoption, and final implementations will vary, depending on the needs of various business functions and on regulations that impact mobile policies. With these diverse challenges, Symantec has identified five areas - User & App Access, App & Data Protection, Device Management, Threat Protection, Secure File Sharing - that every company should consider as they establish their mobile strategies to ensure high productivity without increasing their vulnerability."


The two groups perceive the benefits and risks of mobility differently. Among innovators globally, 66 percent say the benefits are worth the risks, while 74 percent of traditional businesses feel the risks are not worth it. In Singapore, which consists of both innovators and traditionals, 33 percent of respondents felt the benefits were worth the risks. This is reflected in the rate of mobility adoption, with 50 percent more employees using smartphones for business among innovators than among traditional organizations. Globally, more than half of innovators (55 percent) are also taking control of purchasing phones for employees, compared to 44 percent of traditionals. Singapore tracked more closely with traditionals here with just 41 percent of respondents doing so..


When it comes to the innovators, company involvement doesn't stop with purchasing the phones. They also more often have mobility policies, and they are twice as likely to use technology to enforce their policies (60 percent in the innovators as opposed to 33 percent among traditionals globally). Singapore businesses sway towards the 'innovator' mentality with 53 percent using technology to enforce mobile policies.


Costs and Benefits

With the innovators taking more advantage of mobility, they are also seeing more costs associated with it. In fact, they averaged twice as many mobile incidents during the last year, such as lost devices and data breaches, leading to consequences such as regulatory fines and lost revenue. The innovators are also experiencing far more benefits, in three key areas:

  • Increased productivity, speed and agility
  • Improvements in brand value, customer happiness and overall competitiveness
  • Happier employees and improved recruiting and retention rates

Most importantly, however, the innovators are experiencing nearly 50 percent higher revenue growth than traditionals (44 percent vs. 30 percent) globally. Organizations in Singapore show an average of 32 percent revenue growth. All things considered, businesses perceive net positive results with mobility.


Effective Mobile Implementation

The survey results illustrate the positive impact mobility can have on the business, with the right preparation. The following guidelines can help organizations make the most of their mobile deployment while reducing risks:

  • Being cautious about mobility is okay. Being resistant is not. Start embracing it. Organizations should take a proactive approach and carefully plan an effective mobile implementation strategy.
  • Start with the apps with greatest productivity benefits for employees. One of the best ways to get started with mobility is to implement mobile apps that will have an immediate impact on the business.
  • Learn from the innovators – get the benefits while minimizing the risks. The key is to be aware of the risks associated with mobility such as information loss, and to follow the example of the innovators.

Symantec's 2013 State of Mobility Survey

Symantec's 2013 State of Mobility Survey represents the experiences of 3,236 businesses, from 29 countries. Respondents were the individuals in charge of computing – either senior staff in the case of enterprises, or often an employee with technical aptitude among SMBs. Responses came from companies with a range of five to more than 5,000 employees. The survey focuses on 150 organizations from Singapore and compares those results to the global results for what are classified as 'Traditional' and 'Innovative' companies.


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About Symantec

Symantec protects the world's information, and is a global leader in security, backup and availability solutions. Our innovative products and services protect people and information in any environment – from the smallest mobile device, to the enterprise data center, to cloud-based systems. Our world-renowned expertise in protecting data, identities and interactions gives our customers confidence in a connected world. More information is available at www.symantec.com or by connecting with Symantec at: go.symantec.com/socialmedia.


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