Technorati
Digg
Delicious
Reddit
Newsvine
StumbleUpon
Buzz
Blinklist
Mixx
Google
Symantec Study Reveals Green IT Now Essential IT Practice
Respondents indicate Green IT budgets rising and IT willing to pay more up-front for energy efficient solutions
London, UK – 27 May 2009 – Symantec Corp. (Nasdaq: SYMC) today announced the findings of its 2009 Green IT survey. According to survey data, senior-level IT executives report significant interest in green IT strategies and solutions, attributed to both cost reduction and environmental responsibility. The data points to a shift from implementing “green” technologies primarily for cost reduction purposes, to a more balanced awareness of also improving the organisation’s environmental standing.
Eighty-three percent of respondents state they are currently creating or have a green IT strategy with only six per cent of those surveyed saying they had no plans to introduce such a strategy. IT decision makers are increasingly justifying green IT solutions by more than cost and IT efficiency benefits. Respondents cited key drivers as reducing electricity consumption (85 percent), reducing cooling costs (82 percent), and corporate pressure to be “green” (84 percent).
“Over the past 12 months, IT has emerged as a new driving force in implementing green initiatives – not only for energy savings benefits, but also as a result of widespread desire to implement environmentally responsible practices,” said Jose Iglesias, vice president of Global Solutions at Symantec Corporation. “The pendulum has swung both ways and IT is now taking a balanced approach that is more integral to an organisation’s ‘green’ strategy, proven by the fact that the vast majority of respondents are now responsible for the energy costs of their data center.”
Eighty-three percent of respondents state they are currently creating or have a green IT strategy with only six per cent of those surveyed saying they had no plans to introduce such a strategy. IT decision makers are increasingly justifying green IT solutions by more than cost and IT efficiency benefits. Respondents cited key drivers as reducing electricity consumption (85 percent), reducing cooling costs (82 percent), and corporate pressure to be “green” (84 percent).
“Over the past 12 months, IT has emerged as a new driving force in implementing green initiatives – not only for energy savings benefits, but also as a result of widespread desire to implement environmentally responsible practices,” said Jose Iglesias, vice president of Global Solutions at Symantec Corporation. “The pendulum has swung both ways and IT is now taking a balanced approach that is more integral to an organisation’s ‘green’ strategy, proven by the fact that the vast majority of respondents are now responsible for the energy costs of their data center.”
Budgets, Spending on ‘Green’ Solutions Increase
IT executives report a significant increase in green IT budgets. Sixty-eight percent expect an increase in green IT budgets over the next 12 months, while 19 percent expect increases of more than 10 percent.
At the same time, IT is willing to pay a premium for energy efficient products. Fifty-seven percent said they would pay at least 10 percent more, while 40 percent are willing to pay at least 20 percent more. Additionally, 77 percent of respondents said IT product efficiency is either important or very important.
IT executives report a significant increase in green IT budgets. Sixty-eight percent expect an increase in green IT budgets over the next 12 months, while 19 percent expect increases of more than 10 percent.
At the same time, IT is willing to pay a premium for energy efficient products. Fifty-seven percent said they would pay at least 10 percent more, while 40 percent are willing to pay at least 20 percent more. Additionally, 77 percent of respondents said IT product efficiency is either important or very important.
IT Central to Enterprise Green Efforts
As organisations continue to adopt programs and practices to drive environmental responsibility throughout the enterprise, IT is increasingly important to the broader enterprise “green” efforts.
Furthermore, 91 percent think IT should play an important role in ‘green’ efforts and 82 percent have a corporate green advocate, with nearly one third focusing exclusively on IT initiatives.
As organisations continue to adopt programs and practices to drive environmental responsibility throughout the enterprise, IT is increasingly important to the broader enterprise “green” efforts.
Furthermore, 91 percent think IT should play an important role in ‘green’ efforts and 82 percent have a corporate green advocate, with nearly one third focusing exclusively on IT initiatives.
Core Green IT Initiatives
IT professionals are regularly deploying several key initiatives for green IT purposes. Replacing old equipment was the most popular strategy, with 93 percent reporting new energy efficient equipment as part of their strategy, followed by monitoring power consumption (92 percent), server virtualisation (93 percent), and server consolidation (95 percent). Additionally, 49 percent of respondents see software-as-a-service offerings as “green” solutions.
IT professionals are regularly deploying several key initiatives for green IT purposes. Replacing old equipment was the most popular strategy, with 93 percent reporting new energy efficient equipment as part of their strategy, followed by monitoring power consumption (92 percent), server virtualisation (93 percent), and server consolidation (95 percent). Additionally, 49 percent of respondents see software-as-a-service offerings as “green” solutions.
About Symantec’s Green IT Survey
Symantec’s Green IT Survey is the result of research conducted in March 2009 by Applied Research, which surveyed enterprise IT executives, including vice presidents, directors, and C-level IT executives. The report was designed to gauge respondents’ interest in and plans for deploying strategies and solutions to help reduce e-waste associated with computer hardware, software, facilities, and planning, and ultimately reduce the organisation’s footprint. The study included 1,052 respondents in the United States, Canada, France, Italy, the U.K., Brazil, Mexico, Australia, India, Japan, Singapore, Malaysia, South Korea, New Zealand, and China.
Symantec helps IT decision makers to reduce energy consumption and increase space utilization by providing solutions that increase desktop, server, and storage efficiencies. Symantec software enables IT organisations to undertake server and storage consolidation and utilisation initiatives while providing a software infrastructure that enables IT managers to select the server and hardware of their choice. By increasing storage utilisation and by helping customers with storage-tiering to reduce the need for power-hungry premium storage hardware, this software helps organisations reduce power consumption and floor space. Additionally, data deduplication technology can reduce the disk-based requirements for backup, while other software helps to manage server consolidation and storage resources. Power management software provided by Symantec enables IT professionals to better control desktops’ energy usage by enabling power-down settings. Finally, Symantec offers services to help companies optimise and streamline their data center through data centre design consulting services.
Symantec’s Green IT Survey is the result of research conducted in March 2009 by Applied Research, which surveyed enterprise IT executives, including vice presidents, directors, and C-level IT executives. The report was designed to gauge respondents’ interest in and plans for deploying strategies and solutions to help reduce e-waste associated with computer hardware, software, facilities, and planning, and ultimately reduce the organisation’s footprint. The study included 1,052 respondents in the United States, Canada, France, Italy, the U.K., Brazil, Mexico, Australia, India, Japan, Singapore, Malaysia, South Korea, New Zealand, and China.
Symantec helps IT decision makers to reduce energy consumption and increase space utilization by providing solutions that increase desktop, server, and storage efficiencies. Symantec software enables IT organisations to undertake server and storage consolidation and utilisation initiatives while providing a software infrastructure that enables IT managers to select the server and hardware of their choice. By increasing storage utilisation and by helping customers with storage-tiering to reduce the need for power-hungry premium storage hardware, this software helps organisations reduce power consumption and floor space. Additionally, data deduplication technology can reduce the disk-based requirements for backup, while other software helps to manage server consolidation and storage resources. Power management software provided by Symantec enables IT professionals to better control desktops’ energy usage by enabling power-down settings. Finally, Symantec offers services to help companies optimise and streamline their data center through data centre design consulting services.
Relevant Links
To read additional key findings or obtain information on recent Symantec research or Symantec’s green IT initiative and green solutions, visit the following resources:
To read additional key findings or obtain information on recent Symantec research or Symantec’s green IT initiative and green solutions, visit the following resources:
- Symantec 2009 Green IT Report
- Symantec 2009 Green IT Report online press kit
- Symantec’s green IT initiative and solutions
- Symantec’s Green Data Center Guide whitepaper
- Symantec’s second annual State of the Data Center report
- Podcasts on the State of the Data Center
- Symantec’s 2007 Green Data Center report
- Symantec’s 2008 Corporate Responsibility report
- Press microsite
About Symantec
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.