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Symantec Enhances SMB Specialization to boost Growth Opportunities for Partners

Reading, UK. – November 7th, 2011 – Symantec Corp. (Nasdaq: SYMC) today announced a series of enhancements to its SMB Specialization, which provides partners with the skills and tools needed to differentiate themselves from their competition and drive greater revenue by tailoring their services and support to SMBs. With a new Partner level and additional margin opportunities offered to partners to further grow their business, these enhancements reflect Symantec’s commitment to helping its channel partners more effectively serve the SMB market.

Click to Tweet: Symantec further boosts potential earnings for SMB partners with enhanced SMB Specialization(bit.ly to be inserted)

Specializations form the cornerstone of the enhanced Symantec Partner Program and are designed to provide increased opportunities for predictable, profitable growth for Partners who display knowledge and experience in a solution area(s) or market(s).

A new elevated Partner level
Available in EMEA for partners who are already SMB Specialists, “SMB Silver” is an elevated Partner level aiming at rewarding top performing SMB Specialists. While allowing them to leverage all existing benefits of the SMB Specialization, it opens new business opportunities to them offering direct access to the Opportunity Registration Rebate Program. The SMB Silver status grants partners with additional rebate when identifying, developing and closing eligible sales opportunities on qualifying products.

Margin Builder program
Margin Builder is a deal registration program offering Partners the potential to earn additional upfront margins on qualifying SMB deals. Margin Builder is now available to all Partners registered on Symantec’s Partner portal, PartnerNet. Directly accessible at www.marginbuilder.com, it allows partners to increase their margin by a substantial proportion depending on their specialization status.

SMB Specialization Benefits
The Symantec SMB Specialization provides qualified partners with greater access to Symantec sales and technical resources to help them accelerate the sales cycle, as well as incentives, tailored promotions, tools and access to the Symantec Opportunity Registration Program or up-front discounts at distribution, designed to help partners accelerate profitability. Partners who achieve the Specialization will also be able to differentiate themselves with an SMB Specialization member certificate and logo and customizable campaigns.

SMB Specialization Partner Requirements
Eligible partners must be enrolled in the Symantec Partner Program as a Premier Licensing, Platinum, Gold, Silver, SMB Silver or Registered level channel partner. They must also meet defined profile requirements for participation and complete Symantec training and accreditation requirements for SMB solutions.

“Specializations are the cornerstone of the Symantec Partner Program and we'll continue to evolve our Specializations to meet the needs of our partner community. The enhancements we're making to our SMB Specialization will give our partners the opportunity to drive more revenue and increase the value they provide to our joint SMB customers.”
—Jason Ellis, vice president, EMEA Channel Sales, Symantec Corp.

“Symantec’s SMB Margin Builder deal registration program is fantastic – they have really listened to Partners; it’s simple to use, easy to access and approvals are instant! You can register a deal and get approval in 2 minutes! From November, no login will be required and deals can be registered at www.marginbuilder.com. Symantec also offer their Distribution Partners incentives on Margin Builder deals so we too can take advantage of this program. Pound for pound this is one of the best SMB programs in the market place right now.”
—Johannes Kamleitner, Director SMB Channel EMEA at Ingram Micro

“The Symantec SMB Specialization enables us to distinguish ourselves from our competitors in a very competitive market. With excellent commercial and marketing benefits plus relevant support services we have the opportunity to respond to the needs of our customers quickly and effectively. This allows us to offer each customer a tailored solution.”
—Fatih Yilmaz, Business Development Manager, Bechtle Logistik & Service GmbH - Germany

“With the Margin Builder program, we can increase deal margins quickly and easily. Therefore, as a specialized partner, I can eliminate many of our competitors in the offering phase and close the project without any hassle.”
—Fatih Yilmaz, Business Development Manager, Bechtle Logistik & Service GmbH - Germany

“The introduction of the Margin Builder Tool in Symantec's SMB Specialization program was a great idea! With Margin Builder I can quickly and easily get an additional discount on SMB transactions, which guarantees me a good return on my sales. This increases the competitiveness of our company in the market and translates into higher incomes.”
—Marcin Kik, product manager, Arkanet sp.j - Poland

Differentiating with Symantec Specializations
Symantec Specializations, which recognize partners with proven expertise in a particular area of business or market segment, provide partners with the skills and experience required to deliver differentiated service to their customers. Symantec partners achieve Specialization by meeting certain requirements that deepen their knowledge and proficiency in a solution family and receive unique benefits as a result of their investment. Globally, Symantec offers 11 Specializations in key solution areas and market segments. Symantec also offers a Master Specialization to partners with deep expertise in delivering advanced consulting services in related solution Specialization areas.

Specializations vary by region. Full details of current Specializations with regional requirements and benefits are available at www.symantec.com/partners/programs/specializations/index.jsp

About Symantec
Symantec is a global leader in providing security; storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.