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Business Benefits of IM Undermined by Security Fears

READING, UK. – 11th January, 2011 – UK firms are missing out on the business benefits of Instant Messaging (IM) because of security concerns, according to research released by Symantec Corp. (Nasdaq: SYMC) . This is despite the fact that three quarters (75 percent) of office workers who use IM for work value the speed and immediacy it affords.

Indeed, findings from a nationwide YouGov survey reveal that in a world where information is exploding, if used in the right way and for the right purposes, IM can actually help ease the flow of information within organisations. More than half (55 percent) of those who use IM at work say it cuts down on email traffic and 50 percent find it more efficient than email.

Almost two thirds (64 percent) of those who use IM do so to ask colleagues questions needing immediate answers, 46 percent use it to distribute information quickly and just shy of half (47 percent) acknowledge that IM allows them to multi-task. The real-time nature of IM also means that 29% of office workers who are able to utilise IM do so to conference colleagues while 45% say that because it’s more sociable it is better for relationship building than email communication within the working environment.

Surprisingly, only a quarter (25 percent) of offices are actually taking advantage of these benefits. A general misunderstanding of IM security, combined with the perceived informality of IM is hampering its adoption. Almost a quarter (23 percent) of office workers who don’t use IM at work say their companies restrict the use of IM in the workplace due to security concerns and 16 percent do not allow it because bosses deem it unproductive. It’s a trend likely to be exacerbated given that only 28 percent of those who use it at work could confidently say that their company monitors for the transmission of inappropriate content or confidential data and almost a quarter (23 percent) mistakenly believe that conversations on IM can’t be archived for retrieval at a later date.

Symantec intelligence demonstrates that with 1 in 11.3 links sent over IM connect to malicious websites, concerns around IM security by businesses are certainly valid. However, with a better understanding of its features and uses, and with the right security measures in place, IM is ripe for a public makeover and for businesses to exploit its true potential.

Tom Powledge, vice president of product delivery at Symantec says: “This survey highlights that IM is incorrectly deemed too informal and insecure for the corporate world. But with the right measures in place companies can easily log conversations, scan for malware and block inappropriate or sensitive content from crossing the boundary of an organisation. By combining proper guidance for employees on how to use the right communications channel for the right message, IM can enable companies to improve productivity, support mobile and remote workers and gain operational efficiencies.”

In order to enable businesses to limit the risks and reap the benefits of IM, Symantec suggests the following dos and don’ts for instant messaging:
  1. DO: Adopt a user policy for instant messaging: Provide general guidelines to your employees on IM use in the workplace.
  2. DO: Actively educate employees on the benefits and risks of IM: This will help them determine which communications channel to use at which time for which content
  3. DO: Make employees aware that instant messages and conversations can be saved: Corporate IM services allow the archiving of entire messages that can be retrieved later for reference.
  4. DO: Be aware of malware infections and related security risks: Most IM services allow you to transfer files with your messages so make sure you provide the appropriate firewall protection, to safeguard from viruses and infections and that you can keep track of what’s being transferred.
  5. DO: Encourage workers to organise their contact lists to separate business contacts from family and friends: Reduces the chances of inadvertently sending company data to the wrong “Peter” or “Mary”.
  6. DON’T: fail to control IM use: IM is more immediate and more versatile than other forms of business communications but should be carefully managed to avoid the dangers.
  7. DON'T: Allow excessive personal messaging at work: This gives IM a bad name. Using a corporate IM system with monitoring reminders will help keep workers mindful and more productive.
  8. DON'T: Forget to remind employees that IM in the workplace should be regarded in the same way as any other form of corporate communication: As with email, employees should be careful in what they say. Statements made in IM about other people, their company, or other companies could damage reputations and credibility.
  9. DON’T: Be complacent about security: In the same way as email, if not managed correctly, IM messages can carry malicious links or expose sensitive information. With a corporate IM service, messages are scanned so that suspicious emails, or those that violate your policy, are automatically blocked.
  10. DON’T: Put policies in place and walk away: Set-up, monitor and enforce company rules for IM this will help employees feel more secure in using it as they do email.
To help businesses regulate business IM behaviour, Symantec has recently launched Symantec Instant Messaging Security.cloud (IMS.cloud) with support for Microsoft Lync. Symantec is one of the first SaaS vendors to support Microsoft Lync users, helping organisations that communicate using instant messaging platforms address their security and compliance issues. IMS.cloud scans messages and attachments for malware, blocks malicious URLs, protects organisations from data loss and logs messages for compliance purposes without the need for additional hardware and software.

To sign up for a free trial, visit symanteccloud.com/freetrial

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About Symantec
Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at www.symantec.com.

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ABOUT THE SURVEY: Methodology: This survey has been conducted using an online interview administered members of the YouGov Plc UK panel of 400,000+ individuals who have agreed to take part in surveys. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2121 adults of which 915 adults work in an office. Fieldwork was undertaken between 7th - 9th November 2011. The figures have been weighted and are representative of all UK adults (aged 18+).

YouGov is registered with the Information Commissioner and a member of the British Polling Council.