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GoogleSecurity 2.0: Protecting Your Online Interactions
April 23, 2007
Summary
Stay protected on the Internet with Security 2.0.
However, along with increased interaction and opportunity come new security challenges. And Symantec is working at the leading edge to create strategies, technologies, and services to protect you as you interact on the Web. In our vision for a secure Internet, you’ll have the confidence to take full advantage of every new opportunity.
We call that vision Security 2.0.
Take, for example, the way we interact personally. Kids and teens are flocking to social networking sites like My Space®, while adults and seniors have built extensive Web-based communities to discuss hobbies, organize events, and exchange ideas. Almost everyone uses the Web to swap photos and send email. And whether it’s penning a definition on Wikipedia®, posting a video on YouTube® or starting a blog, it’s easy to add your own voice to the mix.
The Web is also a bustling marketplace. From online shopping and banking transactions to investment discussions and consumer reviews, the Internet supports a complex web of commercial interactions. It’s also one of the hottest places to promote your small business, find a new job, or sell your used belongings.
Unfortunately, these interactions don’t come without risk. With identity thieves and other cybercriminals targeting our information, our identities, and our privacy, it’s not always clear whom to trust or what it’s safe to do.
Meanwhile, social networking sites raise privacy and personal safety concerns. This is especially true for the parents of children and teens. Kids can easily set up their own accounts and begin sharing their thoughts and ideas with the world. And while this creates amazing opportunities, it can also expose them to liabilities, predators, and cyberbullying.
To make that vision a reality, we’ve dedicated ourselves to creating trusted environments where you control your information and interactions—no matter where you are or what you’re doing. We’ve put greater emphasis on identity theft, transaction threats, and personal protection. And we’re developing more streamlined and seamless tools, making it less complicated to secure your online experience.
Keeping your kids and your privacy safe is all about education—yours and theirs. You need to learn about the technologies they’re using, and they need to know what’s okay to share and with whom. That’s why Symantec, along with a variety of online advocacy organizations, continue to offer expert advice and safety tips to parents and kids alike.
Security 2.0 protection should be a natural and intuitive extension of your computing experience, and that’s why we’ve created Norton 360™. Norton 360 provides all your essential security tools as a complete service-based package—keeping you safe from fast-changing, ever-evolving Internet threats
In This Article
Introduction
We’ve entered an era marked by extraordinary online opportunities and interactions. Whether the context is social or political, commercial or cultural, more and more of us are using the Internet to exchange information, ideas, and assets. In short, we’re sharing more of our lives with more people over the Web.However, along with increased interaction and opportunity come new security challenges. And Symantec is working at the leading edge to create strategies, technologies, and services to protect you as you interact on the Web. In our vision for a secure Internet, you’ll have the confidence to take full advantage of every new opportunity.
We call that vision Security 2.0.
The new Web—interactions, opportunities, and threats
The Internet is an immense collection of interactions among individuals, businesses, and the world at large. It connects us to an unlimited number of people and it promises untold opportunities.Take, for example, the way we interact personally. Kids and teens are flocking to social networking sites like My Space®, while adults and seniors have built extensive Web-based communities to discuss hobbies, organize events, and exchange ideas. Almost everyone uses the Web to swap photos and send email. And whether it’s penning a definition on Wikipedia®, posting a video on YouTube® or starting a blog, it’s easy to add your own voice to the mix.
The Web is also a bustling marketplace. From online shopping and banking transactions to investment discussions and consumer reviews, the Internet supports a complex web of commercial interactions. It’s also one of the hottest places to promote your small business, find a new job, or sell your used belongings.
Unfortunately, these interactions don’t come without risk. With identity thieves and other cybercriminals targeting our information, our identities, and our privacy, it’s not always clear whom to trust or what it’s safe to do.
Meanwhile, social networking sites raise privacy and personal safety concerns. This is especially true for the parents of children and teens. Kids can easily set up their own accounts and begin sharing their thoughts and ideas with the world. And while this creates amazing opportunities, it can also expose them to liabilities, predators, and cyberbullying.
Symantec and Security 2.0
Despite these risks, we believe everyone should be able to take advantage of all the Internet has to offer. You should be able to exchange information and freely interact with others with complete confidence. That kind of confidence and freedom is Symantec’s vision for the future.To make that vision a reality, we’ve dedicated ourselves to creating trusted environments where you control your information and interactions—no matter where you are or what you’re doing. We’ve put greater emphasis on identity theft, transaction threats, and personal protection. And we’re developing more streamlined and seamless tools, making it less complicated to secure your online experience.
Off to a great start
To create a more trusted environment, combat identity theft, and make interactions safer, we recently released Norton™ Confidential. Norton Confidential automatically detects and blocks fake Web sites, protecting you from phishing and pharming scams. It also authenticates major banking and shopping Web sites, so you can be confident the sites you are using are legitimate.Keeping your kids and your privacy safe is all about education—yours and theirs. You need to learn about the technologies they’re using, and they need to know what’s okay to share and with whom. That’s why Symantec, along with a variety of online advocacy organizations, continue to offer expert advice and safety tips to parents and kids alike.
Security 2.0 protection should be a natural and intuitive extension of your computing experience, and that’s why we’ve created Norton 360™. Norton 360 provides all your essential security tools as a complete service-based package—keeping you safe from fast-changing, ever-evolving Internet threats
An even more secure future
With these new products and services in place, Security 2.0 is becoming a reality. However, Symantec envisions much more for the future. We imagine an experience where trust is the norm, not the exception, for all your online interactions. We believe you should be able to manage and secure your identity with greater reliability and ease—no matter where you are or what kind of device you’re using. And as the Web continues to evolve, we are committed to enabling the opportunities and interactions you want to pursue.Conclusion
The Internet is opening up possibilities like never before, and Symantec plans to make sure you can take full advantage. That’s what Security 2.0 is all about: giving you confidence in a connected world.Related Links
- Symantec Security 2.0 Web site
- Product: Norton Confidential for Macintosh: Antiphishing - Vulnerability Protection
- Product: Norton 360 – Best Anti Virus Program
- Symantec Parent Resource Center
- Article: Seniors Online: Safe, Smart, and Active
- Norton Downloads
- Viruses & Threats: Conficker Worm (aka April Fools 2009, April 1st Virus)