as well as in search results on enabled browsers as well as partner shopping sites and product review pages. When shown the Norton Secured Seal in testing, 77% of consumers recognized the seal, more than our competitors’ trust marks. In a U.S. consumer study, 90% of respondents will not continue a transaction if they see a browser warning page, indicating the absence of a secure connection. In another study, 56% of respondents go to a competitor's website to complete their purchase and only 11% try the first website again in response to a security warning
In an international online consumer study, 85% of respondents are likely to continue an online purchase when they view the Norton™ Secured Seal during the checkout process, more than other seals or no seal displayed. Another study conducted by the Baymard Institute indicated that people trust the Norton Secured Seal more than any other trust mark.
How do I add the Norton Secured Seal to my website?
The steps are easy:
In order to install the Norton Secured Seal, you will need to know the fully qualified domain name used to purchase the SSL Certificate or Symantec Safe Site. You must also be able to update the HTML of the pages where the seal will be added. To complete your installation, follow these steps.
- Begin the installation process.
- Customize your seal. You’ll be asked a series of questions, beginning with your preferred language.
- Select the size of the seal display. In order to determine which size best suits the design of your site, make sure to consult your web developer and your marketing team. Some Symantec customers prefer their seal to occupy a relatively small amount of real estate, while others want to spotlight the security of their site as prominently as possible.
- Select the display format—either Flash or static image.(Flash available for S, M, L sizes). Flash can often be more eye-catching, keep in mind that not all users have installed Flash plug-ins for their browsers.
- After installation, don’t forget to check your seal. The Norton Secured Seal should display within 24 hours of installation, and often will display within just a few hours.
- To check your seal, open the updated pages in a browser. Make sure that the seal appears as expected. Click the seal to check the verification page, and review the information to make sure it is correct.
Can I customize the Norton Secured Seal?
To maintain the value of trust in the seal and to comply with the terms and conditions of the license agreement, you should not modify the seal in any way
.To maintain the value of trust in the seal and to comply with the terms and conditions of the license agreement, you should not modify the seal in any way. However there are varieties in size and composition of the Seal. It is available:
- In four sizes: x-small (80x40p),small (100x72p), medium (115x82p) and large (130x88p)
- In 13 languages
- As an animated graphic (Flash for S, M, L only)
- As a static image (GIF)
What is the difference between the EV green address bar, the padlock, and the Norton Secured Seal?
All Extended Validation (EV) certificates will turn the browser’s address bar (or elements of it) green. Previously, SSL certificates enabled a padlock icon in or near the address bar, but major browsers are moving away from the practice of displaying the padlock. As a result, the only two sure-fire trust indicators in current browsers are the green address bar, enabled by EV certificates, and the Norton Secured Seal.See an example of how the green bar looks in various browsers.
Can the Norton Secured Seal help increase traffic from search engines?
One of your biggest challenges as an online business is standing out in search so that potential visitors click on your link. The Norton Secured Seal is displayed through Symantec Seal-in-Search, a feature that automatically displays the Norton Secured Seal next to your link in search results on enabled browsers. Norton Safe Web
now displays the Norton Secured Seal next to website links protected by Symantec SSL Certificates. Additionally, the Norton Secured Seal demonstrates that you have passed a daily website malware scan which helps mitigate the risk of becoming blacklisted by search engines or blocked by anti-virus browser plug-ins that detect malware.
How is Seal-in-Search related to posting the Norton Secured Seal, and where do people go to enable it?
Symantec SSL customers benefit from automatic presence of Seal-in-Search for domains which Symantec has vetted. The Norton Secured seal shows up next to secured domain search results in Google, Yahoo! and Bing, enabled for millions of users of Norton 360, Norton Internet Security, Norton SafeWeb, Symantec SafeSite, and AVG LinkScanner. Norton SafeWeb Lite is available for FREE at http://safeweb.norton.com/
How soon will the Norton Secured Seal display on my site?
Installing the Norton Secured Seal takes just a few minutes. Once the pages are published, your SSL Certificate has been authenticated, and your website has passed a malware scan, the seal may take up to 2 hours to display. If this is the first time you've installed the seal using a particular common name, please allow up to 24 hours for the seal to display.
Why isn't there a time and date stamp or organization name on the Norton Secured Seal?
Symantec conducted extensive market testing of trust marks with close to 1,000 participants across four continents. We determined that website visitors prefer a clean, simple seal design with maximum recognition. Date, time, organization name, and additional trust and security information appear on the seal's verification page.
What should I do if I discover misuse of a seal?
Symantec actively monitors for misuse of seals. If you encounter a seal that is used incorrectly, please report it to Symantec via the Report Seal Misuse form.
Misuse might include:
- A site that does not employ an appropriate Symantec security solution
- Mismatched information on the seal's verification page
- Missing information pop-up when the seal is clicked
- A modified seal
- A seal used in phishing or illegal activities
Note: Symantec is not responsible for content on a website on which a Norton Secured Seal is displayed.