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Taobao


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Asia Pacific, Japan | Retail | Midsize Business

In 2003 Taobao started its own online shopping mall. With no track record and little hope of market dominance, the company did have one apparent advantage over its entrenched competition: free listings.

Success Details



Organization Profile

  • Website: www.taobao.com
  • Industry: Retail and Distribution
  • Headquarters: Hangzhou, People’s Republic of China
  • Employees: 500 to 1,000