The Web is changing—a lot. It's evolved so rapidly that today's Internet, which is all about interactivity, has earned the nickname Web 2.0. Using the Internet used to mean we needed to protect our computers from potential hackers and downloads. Today, we need to protect much more. We must safeguard our computers, our interactions, and our information—to feel safer and more secure while shopping and sharing online.

Today's Internet uses wikis, blogs, and podcasts; networking sites like Friendster and MySpace; and photo-sharing sites like Flickr and Snapfish to help people have fun collaborating and communicating online. However, new technologies can also bring new threats.

To stay ahead of these potential threats, you can take advantage of security measures designed to help protect your personal information and interactions when you are online.

Protecting Information and Interactions Online

There is potential for the Internet to be a dynamic and exciting place to visit, shop, and interact with friends and family. You can even meet new people and discover new worlds online. But how fun can it really be if we're constantly worried whether our information is safe and our interactions are secure?

To realize the full potential of living in a connected world, sophisticated security processes and technologies must be in place to protect the security of our personal information.
In response to the Web 2.0's threats—including phishing, pharming, and crime ware—Symantec has launched a new set of tools designed to help consumers protect themselves online.
Security 2.0 is Symantec's concept that brings together an ecosystem of products, services, and partnerships to help customers remain confident in today's connected world.

Building Trust Online

"It's time to give back the Internet," says Symantec's Consumer Business Unit group president Enrique Salem. "Our vision for Security 2.0 is all about building confidence and trust online." Here is a run-down of the next-generation of Security 2.0 products and services Symantec has designed to give you comprehensive protection.

Norton Internet Security 2008
Designed to help you stay protected against the latest online threats, including ID theft, spyware, viruses, worms, and hackers.
Norton 360™
Provides comprehensive, automated protection for everything computer users care about.

By employing caution, common sense, and strong security technologies built to uphold your identity and reputation, you can keep your conversations private, your computer safe from hackers and secure from viruses, and your personal information out of the hands of online scammers.

Security 2.0 Partnerships Improve Your Security

In addition to consumer products that safeguard your family's PC or home office computer against Web 2.0 threats, Symantec has also partnered with VeriSign, Yahoo!, Google, Adobe, and others to equip businesses, banks, and retailers with security tools to deliver protection directly to online customers.

New identification capabilities will allow companies to authenticate users—so you know whose site you're accessing online, and they know it's you when you're visiting.
New transaction security will make shopping online more secure and more convenient.

Conclusion

Security 2.0 boils down to building trust online. You want to feel confident about your security and privacy. That's why Symantec now authenticates certain sites so you know who you are transacting with, blocking known phishing sites, and protecting you against crime ware, such as key loggers and spyware.