Symantec Holds Number One Position; McAfee Is Number Two; Dr. Solomon, Touchstone and IBM
Round out the Top Five
CUPERTINO, Calif. --October 16, 1997-- -- In response to heightened interest in the status of anti-virus software, PC Data, Inc. announced both August and year-to-date (YTD) unit and dollar sales figures for anti-virus software, one of the fastest growing categories of retail business software. Following are anti-virus software market status summaries for the retail, corporate and distributor
markets tracked by PC Data.
The Retail Market
August numbers showed Symantec (Nasdaq:SYMC) continued to out-perform the competition within the U.S. retail market. In August,
Symantec led in both unit and dollar share in the retail market, followed by McAfee (Nasdaq:MCAF) in second and Dr. Solomon (Nasdaq:SOLLY) in third place. Symantec's Norton AntiVirus was the best-selling anti-virus product within the business software category for August 1997 in both unit and dollar sales. The title also holds the top position in year-to-date dollar sales.
Year-to-date 1997 unit sales of anti-virus software have surpassed YTD 1996 figures by 84%. Dollar sales for YTD 1997 show a 77%
increase over YTD 1996 figures. YTD dollar share for the top five publishers is as follows: Symantec 50%, McAfee 36%, Touchstone 5%, Dr. Solomon 5%, and IBM 2%. YTD unit market share for the top five: Symantec holds first place with almost 45%, McAfee is in
The Corporate Market
In the corporate market, Symantec led in unit sales for the month of August with 46%. McAfee came in second place with nearly 35%
of the market and IBM placed third with 18%.
Corporate YTD 1997 figures show a 245% increase in unit market share and only a 24% increase in dollar market share over YTD
1996. In the corporate market, YTD dollar share for the top companies is as follows: McAfee 47% and Symantec 41%. In YTD unit
market share, Symantec is first with 58% and McAfee is second with 36%.
The Distributor Market
In August, Symantec, with 42% of the market, led in dollar and unit sales. McAfee was in second place with 37% of the market in unit sales and 36% in dollar. IBM placed third in unit sales while Dr. Solomon, with just over 5.5% of the market, placed third in dollar sales.
Year-to-date 1997 unit sales of anti-virus software sold through distribution increased 131%, and dollar market share increased by 80%. YTD dollar share for the top publishers is as follows: McAfee 41% and Symantec 40. YTD unit market share for the top five: McAfee
holds first place with 50%, Symantec is in second with 37%, Dr. Solomon holds third place with 5%, Touchstone follows with 4% and IBM has 3%.
PC Data is the leading market research firm for software and hardware point-of-sale data. The Reston, Virginia based company was
founded to meet the challenge of providing the personal computer software and hardware industries with accurate sales data. PC Data is the industry standard for tracking software and hardware sales.
Symantec Corporation helps make users productive and keep their computers safe and reliable anywhere and anytime. Symantec offers a broad range of solutions and is acclaimed as a leader in both customer satisfaction and product brand recognition. The company is focused on addressing customer needs in three main application areas: the Norton Product line of anti-virus and PC-assistance products; the pcANYWHERE, WinFax, and ACT! product lines that cater to remote user productivity; and the Café product lines in Internet development tools.
Founded in 1982, the company's global operations span North America, Europe, Japan, and several fast-growing markets throughout Asia Pacific and Latin America. Traded on Nasdaq under the symbol SYMC, Symantec Corporation is based in Cupertino, California, and employs more than 2,000 people. Information on the company and its products can be obtained by calling (800) 441-7234 toll free, (541) 334-6054, or accessed on the World Wide Web at http://www.symantec.com.
NOTE TO EDITORS: If you would like additional information on Symantec Corporation and its products, please view the Symantec Press Center at http://www.symantec.com/PressCenter/ on Symantec's web site.
Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.
Information Source: PC Data