Symantec Solution '98 Explores Electronic Commerce Strategies
Reseller Event Focuses on Business Models and Issues
Cupertino, Calif --April 22, 1998-- Symantec Corporation (Nasdaq:SYMC)
today announced Symantec Solution '98, a free reseller symposium focusing on
electronic commerce strategies. The symposium will be held at The Hayes
Convention Center in San Jose, Calif., April 29-30.
Symantec Solution '98 sessions will include discussion on e-commerce sales
strategies, product direction with respect to Internet sales, challenges for
resellers in the e-space, the variety of different business models, and other
subjects. The conference will provide resellers with information on how to
increase their business through e-commerce.
Keynote speakers for the two-day conference include: Al DiGuido, executive vice
president of Ziff-Davis; Frank Catalano, author of Marketing on the Internet for
Dummies; and Tracy Weatherby, founder of business planning and marketing firm
Active Ingredient. Several Symantec channel partners will also be presenting
various models and strategies for using e-commerce.
"Symantec has been aggressive in the e-commerce channel," said Susan Thomas,
manager of e-commerce channel development for Symantec. "Our company works to be
everywhere our customers would like to purchase-this symposium will help
resellers use e-commerce achieve that goal."
The symposium will begin with a welcome lunch on Wednesday, April 29 at the Hayes
Conference Center in San Jose. The day will feature keynote speaker Al DiGuido;
discussion of Symantec's e-commerce and product strategies; and discussion on
challenges and issues facing resellers. A reception dinner will also be hosted by
Symantec that evening from 6 to 9 p.m.
On Thursday, April 30, the symposium will commence with a breakfast. Following,
will be a full day of discussions and presentations by Symantec partners about
various e-commerce business models and strategies. The keynote speakers, Frank
Catalano and Tracy Weatherby, will share insights before the mid-day break.
Each keynote speaker during the conference will discuss areas of e-commerce. Al
DiGuido, executive vice president and group publisher of Ziff-Davis, is
responsible for Computer Shopper and the NetBuyer Web site. Computer Shopper, is
the number one magazine for people who purchase computer products "direct"
(online or through mail order) from manufacturers and resellers. NetBuyer is an
all-in-one site for computer shopping. Both publications work to help consumers
learn about the advantages of buying direct.
Frank Catalano is a computer industry analyst and strategist. As the principal of
Catalano Consulting, he has worked with firms including The McGraw-Hill
Companies, Silicon Graphics, Broderbund, Apple Computer and others. Along with
Bud Smith, he co-authored Marketing Online for Dummies. He currently serves with
PC Data, Inc. as acting Managing Director for Internet Monitoring.
Tracy Weatherby has over 10 years of experience in high technology marketing and
strategy, including her work as founder of Active Ingredient, a strategic
business planning and marketing firm. Active Ingredient's clients include
PointCast, WebTV, Oracle, U.S. Robotics/3Com and others. Prior to founding Active
Voice, Weatherby held management positions in marketing at Apple Computer and
Symantec channel partners to present e-commerce solutions include BITSource,
Cybersource, Digital River, e-Warehouse, Ingram Micro, Merisel, NetSales, Release
Software, TechData, TechWave, TestDrive and VarCity.
To register for Symantec Solutions '98, Symantec resellers may connect online at
Symantec Corporation helps make users productive and keep their computers safe
and reliable anywhere and anytime. Symantec offers a broad range of solutions and
is acclaimed as a leader in both customer satisfaction and product brand
recognition. The company is focused on addressing customer needs in three main
application areas: the Norton product line of anti-virus and PC-assistance
products; the pcANYWHERE, WinFax and ACT! product lines that cater to remote user
productivity; and the Cafe product lines in Internet development tools.
Founded in 1982, the company's global operations span North America, Europe,
Japan and several fast growing markets throughout Asia Pacific and Latin America.
Traded on Nasdaq under the symbol SYMC, Symantec Corporation is based in
Cupertino, California and employs more than 2,000 people. Information on the
company and its products can be obtained by calling (800) 441-7234 toll free,
(541) 334-6054 or accessed on the World Wide Web at
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