Symantec CEO, Gordon Eubanks, opens Beijing Office to meet demand for AntiVirus Products in PRC
Cupertino, Calif --August 12, 1998-- Symantec Corporation (Nasdaq:
SYMC), the world leader in utility software for business and personal
computing, announced the opening of a new sales and support office in
Beijing to tap the fast-growing demand for local language anti-virus
and utility applications in the People's Republic of China (PRC).
The office, officially opened today by Symantec's president and chief
executive officer Gordon Eubanks, will manage and coordinate all of
the company's sales and marketing activities in China and also provide
guidance on the localization of products in simplified Chinese. The
company will initially target high-end corporate businesses with a
view to entering the mainstream desktop application market once it
becomes fully established.
"There is already a huge awareness for virus protection in China with
between five and ten local vendors battling for market share," Eubanks
said. "They are very widely distributed with some having high brand
awareness among personal users, although these local offerings tend to
be very low in cost and purely of a detect and repair variety."
Eubanks added that because of the current market conditions, Symantec
will not compete head on with these players, but instead focus on the
Symantec currently offers through established distributors two
simplified Chinese products in the PRC-Norton AntiVirus 4.0 for
Windows 95 and Norton AntiVirus for NT Servers.
Both products incorporate Symantec's innovative Bloodhound technology,
which provides the ability to detect and repair unknown and new
viruses in real time, including fast-spreading macro viruses. Other
state-of-the-art Symantec anti-virus technologies include Striker, for
detecting complex polymorphic viruses; Macro Virus Protection (MVP)
technology, for the complete protection against invasive macro
viruses; and LiveUpdate, a Web-based system that enables customers to
automatically receive the latest virus definitions.
"Symantec has invested heavily in the latest anti-virus technologies
with a goal to providing complete protection from viruses at every
level of the corporate network, including desktop, server and
gateway," said Eubanks.
Symantec recently announced an alliance with IBM to produce a new range
of anti-virus products, which will be marketed under the Norton
AntiVirus brand. IBM will also recommend Norton AntiVirus to its
customers as the anti-virus product of choice. Under the agreement
Symantec will service all of IBM's existing anti-virus contracts, some
of which extend to China and other Asian markets.
Symantec's office in Beijing will initially be staffed by ten people.
The company is in the midst of a major recruitment program to boost
this number to 15 by year end.
"Our China office will allow us to more effectively market Symantec
products on the mainland," said Daniel Schneersohn, director, North
Asia, for Symantec. "In the early stages we will focus on anti-virus
products, but we will gradually introduce other utility applications
Symantec has already established a distribution network to help market
its products in China. After analyzing the market potential for
individual products in China, the company will localize more products
in simplified Chinese.
In Asia, Symantec maintains offices in Hong Kong, China, Taiwan,
Korea, Japan, Singapore and Malaysia, with regional operations
directed from Australia. Three centers exist for the localization of
products: Korea, Japan and Taiwan. To date, more than 15 products
have been localized, including Norton AntiVirus, Norton Utilities,
WinFax PRO and pcANYWHERE.
Forward looking statement
This press release contains forward-looking statements. There are
certain important factors that could cause Symantec's future
development efforts to differ materially from those anticipated by
some of the statements made above. Among these are the anticipation of
the growth of certain market segments, the positioning of Symantec's
products in those segments, the competitive environment in the
software industry, dependence on other products, changes to operating
systems and product strategy by vendors of operating systems, and the
importance of new Symantec products. Additional information concerning
those and other factors is contained in the "Risk Factors" section of
the company's annual report on Form 10-K for the fiscal year ended
April 3, 1998.
Symantec is the world leader in utility software for business and personal computing.
Symantec products and solutions help make users productive and keep their computers
safe and reliable anywhere and anytime. Symantec offers a broad range of solutions
and is acclaimed as a leader in both customer satisfaction and product brand
recognition. Symantec is traded on Nasdaq under the symbol SYMC. More information
on the company and its products can be obtained at www.symantec.com.
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