| News Release
Soft·letter Names Symantec One Of Ten Best Online Software Stores
Editors Praise Comprehensive Feature Set, Ability to Reduce Risk
of Malicious Internet-Borne Code, and Performance
CUPERTINO, Calif. Sept. 27, 1999 - Symantec Corporation (Nasdaq: SYMC)
announced today that the company's online store, www.symantecstore.com has been
chosen by Soft·letter, a newsletter focused on trends and strategies of the
software publishing industry, as one of the year's ten best online software
stores.
"The Internet is rapidly developing into a mainstream channel for Symantec,² said
Mike Flanagan, Symantec's director, ecommerce sales & marketing. ³Symantec's
online store expands our product availability and complements our strong retail
presence.²
The sites were judged by a panel of Soft·letter subscribers, who evaluated each
store according to design, merchandising, order processing, positioning and site
promotion. In early October, Soft·letter will publish a special report on the
ten top-ranked Web stores that will cover "best practices" insights that these
sites offer. Additional information about the annual "Year's Ten Best Online
Software Stores" awards can be found on the Soft·letter Web page,
www.softletter.com.
"As e-commerce matures, it's becoming increasingly clear that creating a good Web
store is a very tough, multi-disciplinary challenge," said Soft·letter editor and
publisher Jeffrey Tarter. "It takes a lot of work to build even a simple web
store these days and to build a great store takes a rare combination of skill,
imagination and effort.²
SymantecStore.com, a collaborative effort between Symantec and Beyond.com, makes
it easy for customers to navigate and find the information they need to make
optimal software purchase decisions. The store features Symantec's full range of
products available by overnight packaged delivery or electronic download as well
as round-the-clock telephone and online customer service, and a 60-day money-back
guarantee. Launched in July, this updated version of SymantecStore.com is the
first in a worldwide chain of stores that Symantec plans to roll out over the
next four months.
Soft·letter is a twice-monthly insider's newsletter that reports on business
issues and trends in personal computer software publishing. Written for an
audience of senior-level industry executives, Soft·letter tracks new marketing
and distribution tactics, company operations, finance, pricing models, product
management, and emerging technologies.
About Symantec
Symantec is a world leader in Internet security technology and technology
solutions that help companies manage and support workforces that use laptop
computers and other mobile devices.
The company is a leading provider of software products for the consumer market
and is rapidly growing its presence as a provider of solutions to enterprise organizations
NOTE TO EDITORS: If you would like additional information on Symantec Corporation
and its products, view the Symantec Press Center at
www.symantec.com/PressCenter/ on Symantec's Website.
Brands and products referenced herein are the trademarks or registered trademarks of their
respective holders. All prices noted are in US dollars and are valid only in the United States.
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