Symantec Survey Finds Small Businesses Fed Up with Spam, Willing to Take Action
Spam is Offensive, Distracting, Time-Consuming, and a Growing Problem
CUPERTINO, Calif. - Dec. 2, 2003 -
Symantec Corp. (Nasdaq: SYMC), the world leader in Internet security, today announced that the negative impact of spam on productivity and resources is motivating small businesses to consider taking substantial steps if the problem worsens. According to a survey of 500 small businesses conducted for Symantec by InsightExpress, the pioneer in online market research services, spam is a costly and growing business concern that is causing some organizations to consider opting out of email altogether if the problem of spam increases.
"The results from this survey demonstrate that small businesses clearly regard spam as a business problem that threatens to undermine the efficiencies of Internet communication, transaction, and commerce," said Matthew Moynahan, vice president of Product Management, Client and Host Security, at Symantec. "However, through a combination of technology, vigilance, and best practices, small businesses can significantly reduce the negative impact of spam on their operations."
The survey found that small businesses are seeing a noticeable increase in spam in their inboxes. More than half (64 percent) of respondents reported an increase in spam over the past six months, with 33 percent noting dramatic increases. Nearly 40 percent of respondents said that spam made up more than half of the email coming into their businesses.
Small businesses are also willing to take steps to reduce their exposure to spam should the problem continue, according to the survey. For example, 42 percent of small businesses said they would consider abandoning email for business correspondence if the spam situation worsened. Fifty-five percent reportedly would consider changing their company email addresses to stop spam. Moreover, 56 percent would consider locking down their email server to allow only approved messages, which would also force all users who wanted to correspond with the company via email to go through an approval process first. Thirty-two percent of respondents already invest the time and resources to help curb spam by submitting spam email addresses to blacklist companies.
Spam also garnered a flurry of complaints from respondents. Users' top complaint, with 63 percent of respondents, was that spam is offensive in nature. Sixty-one percent complained that spam is distracting in the workplace, while 55 percent lamented the loss of productivity resulting from spam. Small business respondents also demonstrated a growing understanding of the potential malevolent impact of spam as 28 percent complained that it contains malicious code, 23 percent said spam is connected to credit card fraud, and 16 percent reported that it is linked to software piracy.
The survey also found that although small businesses spend little time deleting spam messages, they continue to acknowledge the drain on business resources it causes. Fifty-four percent reported that spam imposed business costs in the form of user productivity, followed by server and disk storage space (37 percent), and connection time (35 percent).
To guard against spam and its hazards, small businesses can learn
about best practices by visiting www.symantec.com/spamwatch
to access Symantec's Spam Watch Response Center, which includes the
top 10 tips for protecting privacy and avoiding spam scams. Small
businesses can also reduce their exposure to spam by using Symantec's
Norton Internet Security 2004 Professional, which includes Norton
AntiSpam 2004, Symantec's award-winning spam filter.
Symantec is the world leader in providing solutions to help individuals and enterprises assure the security, availability, and integrity of their information. Headquartered in Cupertino, Calif., Symantec has operations in more than 40 countries. More information is available at www.symantec.com.
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FORWARD LOOKING STATEMENT:
This press release contains forward-looking statements, including forecasts of future revenue and earnings per share, expected industry patterns, and other financial and business results that involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievements to differ materially from results expressed or implied by this press release. Such risk factors include, among others: the sustainability of recent growth rates, particularly in consumer products; whether certain market segments, particularly enterprise security, grow as anticipated; the positioning of Symantec's products in those segments; the competitive environment in the software industry; ability to integrate acquired companies and technology; ability to retain key employees; ability to successfully combine product offerings and customer acceptance of combined products; general market conditions, fluctuations in currency exchange rates, changes to operating systems and product strategy by vendors of operating systems; and whether Symantec can successfully develop new products and the degree to which these gain market acceptance. Actual results may differ materially from those contained in the forward-looking statements in this press release. Additional information concerning these and other risk factors is contained in the Risk Factors sections of Symantecís previously filed Form 10-K and Form 10-Q.
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