Symantec Strengthens Worldwide Ecommerce Operations and Capabilities
New Online Stores Cater to Customers in Asia Pacific and Nordic Regions
CUPERTINO, Calif. – April 21, 2004
Symantec Corp. (Nasdaq: SYMC), the global leader in information security,
today announced the launch of three new online stores for customers
in Asia Pacific, including Hong Kong, Taiwan, and Korea, as well as
four new online stores designed for customers in the Nordic Region,
including Sweden, Norway, Denmark, and Finland. The sites, which can
be accessed at http://www.symantecstore.com/global/,
use multiple languages and accept multiple currencies, meeting key
localization requirements and making the purchasing process easier
and more efficient.
Symantec's new online stores for the Asia Pacific region feature localized versions of Symantec's Internet security software solutions available electronically via digital download. Norton SystemWorks and boxed products are expected to be available for purchase this summer. Symantec's online stores localized for the Nordic region also feature Symantec's Internet security software solutions available electronically via digital download or shipped as boxed product depending on the customer's preference. The stores also have areas that are dedicated to specific customers such as small business and Macintosh users. Symantec's online stores are designed so customers can easily navigate and find the information they need to make the best software decisions based on their specific needs.
"With the launch of these new localized online stores, we are continuing on our quest to provide a tailored online shopping experience for every member of our diverse customer base," said Terry Sullivan, vice president of Symantec's Global Online Sales. "By meeting the online purchasing preferences of customers in various geographies we are growing our customer base and increasing customer satisfaction, which will ultimately help to drive the continued success of our online business."
Symantec operates 40 online consumer stores all over the world, including the Americas, Europe, Middle East, South Africa, and Asia-Pacific. All of the sites are multi-lingual and allow customers to purchase Symantec products in multiple local currencies. Symantec has partnered with DigitalRiver, a global leader in ecommerce outsourcing, to provide order management and product fulfillment for all of Symantec's online stores.
Symantec is the world leader in providing solutions to help individuals and enterprises assure the security, availability, and integrity of their information. Headquartered in Cupertino, Calif., Symantec has operations in more than 40 countries. More information is available at www.symantec.com.
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