Symantec Survey Reveals More Than 80 Per Cent of Children Using Email Receive Inappropriate Spam Daily
Kids Feel Uncomfortable and Offended When Seeing Improper Email Content,
Heightening a Need for Parents to Help Kids with Spam During Summer Months
Cupertino --Calif. - 10 June, 2003 -- June 10, 2003 Symantec, the world leader in Internet
security, today announced that more than 80 per cent of children surveyed
who use email receive inappropriate spam on a daily basis. In addition,
half of the kids surveyed reported feeling uncomfortable and offended when
seeing improper email content.
The survey, conducted online for Symantec by Applied Research, a full
service market research firm, interviewed 1,000 youths between the ages of
seven and 18. The survey measured young people's experience with spam, as
well as their concerns about receiving unsolicited email.
"As with any email user, kids are just as susceptible as adults to being
bombarded by spam advertising inappropriate products and services, such as
Viagra and pornographic materials," said Steve Cullen, Senior Vice
President, Consumer and Client Product Delivery at Symantec. "Parents need
to educate their children about the dangers of spam and how they can avoid
being exposed to offensive content or becoming innocent victims of online
fraud."
When asked what kind of spam emails they have received, 80 per cent of the
respondents said they are bombarded by sweepstakes messages such as
"win a Playstation," 62 per cent have received relationship-related spam
such as "meet singles online," 61 per cent have seen finance-related spam
offering cut-rate mortgages or homes for sale, 55 per cent have read
weight-loss messages such as "lose 15 pounds in two days," 51 per cent have
received pharmaceutical sales pitches such as "buy herbal Viagra online,"
and 47 per cent have received emails with links to X-rated Web sites. Most
importantly, about one in every five kids (21 per cent) open and read spam
emails, especially the ones with a subject line that interest them (16 per
cent).
Kids Feel Uneasy about Spam
The survey also shows that youths feel uneasy when seeing inappropriate spam
email content. Often times, they do not even communicate their negative
feelings about spam with their parents. When asked what their reactions have
been when they see improper email content, 51 per cent of the respondents
said that they have felt annoyed, 34 per cent have felt uncomfortable, 23
per cent have felt offended and 13 per cent have felt curious. When they
feel annoyed, uncomfortable, offended or curious after seeing unsuitable
email content, 38 per cent of the youths surveyed do not tell their parents.
Further evidence indicates that not every child has a clear understanding of
spam. Although 89 per cent of the kids surveyed responded that they have
heard of spam, nearly one in three still do not know whether spam is good or
bad for them. In addition, 22 per cent of respondents said that their
parents have never talked to them about spam.
Most Kids have Personal Email Accounts
The survey discloses that most of the youths surveyed have personal email
accounts and more than half of these kids check email without their parents'
guidance. The findings show that 76 per cent of the kids studied have one
or more email accounts. When asked how often they check emails, 72 per cent
of the respondents said a few times a week to a few times a day. When asked
how important it is to always have mum or dad check emails with them, nearly
one in three said it is not important, 21 per cent said they do not care and
16 per cent said they do not want their parents to check their emails with
them. Furthermore, when asked whether they get parents' permission before
giving out their personal email addresses to friends or even people and Web
sites with which they are not familiar, 46 per cent of the youths responded
that they do not.
Higher Internet Usage during Summer
Results of the study also confirm that kids spend more time online during
their summer vacation compared to during a regular school season. When
asked the number of hours they use the Internet, 44 per cent of youths said
that they spend an average of more than two hours a day online on a summer
day, compared to only 23 per cent who said they spend as much time online on
a school day. Of the youths who spend an average of more than two hours a
day online during summer, 75 per cent mainly use the Internet to send and
receive emails.
Tips for Parents
Since kids will be spending more time online during their summer vacation,
parents need to increase involvement and efforts in curtailing their
children's exposure to spam emails. Responding to the research results,
Symantec offers parents the following tips to help protect their children's
online safety:
- Communicate with your children. It is important to speak truthfully
with your kids about inappropriate Web content, such as pornographic spam
emails. Encourage them to confide in you when they see improper text or
graphics.
- Teach your children to never give out personal information while
surfing on the Internet. Malicious e-marketers target kids for private
information, such as their name, address, telephone number and family
interests.
- Maintain trust with your children. Overprotecting your kids may
convey you do not trust them. Make sure they understand your intentions for
watching over them so they are willing to discuss spam issues openly with
you.
- Know your children's friends. Even if you restrict your children's
Internet or email access at home, they can still log on from places where
you can't keep tabs on them. Talk to the parents of your children's friends
and work with them together to provide a safe surfing environment for
youngsters.
- Check emails with your children. In addition, install
spam-filtering software, such as Symantec's Norton Internet Security 2003,
which includes Norton Spam Alert, a new feature that detects and filters
spam messages, to protect your children from receiving offensive spam
emails.
About Symantec
Symantec Corp. (Nasdaq: SYMC), the world leader in Internet security
technology, provides a broad range of content and network security software
and appliance solutions to individuals, enterprises and service providers.
The company is a leading provider of client, gateway and server security
solutions for virus protection, firewall and virtual private network,
vulnerability management, intrusion detection, Internet content and e-mail
filtering, remote management technologies and security services to
enterprises and service providers around the world. Symantec's Norton brand
of consumer security products is a leader in worldwide retail sales and
industry awards. Headquartered in Cupertino, Calif., Symantec has worldwide
operations in 36 countries. For more information, please visit
www.symantec.com.au
NOTE TO EDITORS: If you would like additional information on Symantec
Corporation and its products, please view the Symantec Press Centre at
http://www.symantec.com.au/region/au_nz/PressCenter/ on Symantec's Web site.
Symantec and the Symantec logo are trademarks or registered trademarks, in
the United States and certain other countries, of Symantec Corporation.
Additional company and product names may be trademarks or registered
trademarks of the individual companies and are respectfully acknowledged.
|