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| Os guias práticos Symantec
Pequenas Empresas revisam tarefas essenciais, como a configuração
de uma rede segura ou a atualização de proteção antivírus. |
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| Como Desenvolver uma
Estratégia de Gerenciamento de Patches |
| Se você executa vários programas, é importante
estar em dia com os patches de cada um deles, aplicando-os quando for necessário.
A aplicação de patches precisa ser reconhecida
como parte dos negócios e deveria ser incluída na sua política
de segurança geral. |
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| Maximize o Seu Site
para Mecanismos de Busca |
| Fazer o seu site ficar mais compreensível
para mecanismos de busca é uma ótima maneira de tornar o nome da sua empresa
conhecido. Aprenda como usar palavras-chave e Meta tags para seu proveito. |
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| Como Gerenciar as Licenças
do Seu Software |
| As pequenas empresas às
vezes encontram dificuldades para manter suas licenças em
dia. Entenda o que é pirataria de software, e como evitá-la na
sua empresa. |
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| Como Evitar Fraudes
na Internet |
| Embora a maioria das empresas
online seja legítima, ocasionalmente encontramos uma fraude. Saiba
como identificar uma fraude e como proteger a sua empresa ao investir
ou conduzir outra transação financeira via Internet. |
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| Revise 4 questões de rede |
| O servidor de sua pequena empresa
pode ser a bóia salva-vidas de seu negócio. Se você faz
e-business em larga escala ou tem apenas alguns funcionários
on-line, eis como resolver quatro questões comuns de rede. |
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| How to Determine the Right Benefits
for Your Employees |
| Today’s workforce has come to expect
a comprehensive benefits plan as part of overall compensation. So, what
is the right level of benefits to offer, and which benefits are the most
important? Learn how to determine the right benefits for your employees. |
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| How to Cut Down on Incoming Spam |
| While no one has devised a silver bullet
to stop unsolicited email in its tracks, developments on several fronts
are offering grounds for hope. Here’s what you can do. |
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| How to Make the Case for Wireless |
| Small businesses are adopting wireless
networking in increasing numbers. But before you buy into wireless, you
need to understand the security risks associated with this new technology. |
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| How to Outsource CRM |
| Businesses that lack the staff or technological
expertise to manage an in-house Customer Relationship Management campaign
are increasingly turning to a hosted solution. Here’s how you can,
too. |
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| How to Establish a Privacy Policy |
| Email and instant messaging have redefined
business communications. All the more reason for you to subscribe to privacy
policy “best practices.” Here’s how. |
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| How to Conduct Safe Online Banking |
| While the ease and convenience of banking
online may appeal to you, sending financial data over the Internet poses
certain security risks. Here’s how to make every online transaction
a secure one. |
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| How to Manage Your Software |
| Feeling overwhelmed by all the advancements
in software? If you feel like you have to make a big financial investment
in order to keep up to date, here’s some welcome news. |
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| Begin Building an Intranet |
| Think of an intranet as your business'
own miniature World Wide Web. Because intranets are flexible and customizable,
the ways you can use them are limited only by your imagination. Read on
to learn more about launching one. |
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| Clean Up and Clean Out Your PC |
| This spring, take some time to clear out
unused applications and Internet clutter that has been building up inside
your PC, as well as to clean the dust and debris that has settled on the
outside of your equipment. |
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| Take Advantage of Viral Marketing |
| Viral marketing is digital word-of-mouth
advertising. It's a strategy that encourages consumers to pass on a marketing
message to others, taking advantage of the ease with which the Internet
can enable you to get the word out about your business quickly and inexpensively.
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| Avoid Spamming Your Customers |
| When used responsibly, bulk email and newsletters
can be an effective way to communicate with your customers -- when you follow
specific guidelines. Learn how to avoid spamming your customers, which may
not only drive them away, but lead to legal problems. |
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| Hire a Consultant |
| As your small business grows, you may encounter
a project with demands that are outside of your capabilities. Consultants
can offer advanced skills, new ideas, and objective solutions you hadn't
thought of. |
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| Set Up an Ergonomic Office |
| If long hours, infrequent breaks, and unsuitable
workspaces are hurting your employees, it's time to incorporate proper ergonomic
standards in the workplace. Find out how to preserve the productivity of
your small business while protecting the safety of your employees. |
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| Set up an Online Storefront |
| Online customers are wooed by instantaneous
transactions that can be done without leaving their computer. To keep up
with the pace of e-commerce, make online shopping even easier for consumers
by providing online transactions. |
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