| Symantec Emerges from European Anti-Virus Market Consolidation as Leading Vendor in Retail
Independent research shows Symantec leads UK, German and French
retail anti-virus markets
TORONTO - March 16, 1999 -- Independent data for anti-virus retail sales in Europe shows that Symantec (Nasdaq: SYMC) ended 1998 as the leading vendor in the key markets of France, Germany and the UK.
According to research firm Chart-Track, Symantec's share of the UK anti-virus security retail market grew consistently during the second half of the year to register 62 per cent in units in December. In France Symantec ended the year with 51 per cent retail market share in units, according to research firm GfK. In the German consumer market, latest data from GfK credits Symantec with 49 per cent market share measured in revenue at the end of November.
"The European anti-virus market changed in 1998," says Dana Siebert, Symantec's executive vice president worldwide sales, marketing and support. "Network Associates paid $640 million for Dr. Solomon's to build market share. However, this data shows that instead they opened the market to competition and we have capitalised."
Prior to its acquisition by Network Associates, Dr. Solomon's was Europe's dominant anti-virus vendor with more than 50 per cent retail market share in many of Europe's key markets.
According to Siebert, Symantec has gained market leadership by leveraging its Norton brand and strong relationships with channel partners to take advantage of the demise of Dr. Solomon's. We have not engaged in short term pricing tactics to win market share. Instead we continue to work in partnership with the channel to drive mutual growth," he says.
Symantec's growth in the European retail anti-virus market, combined with the performance of other new retail products such as Norton 2000 and
Norton SystemWorks, has contributed to record international revenue. The company's operations outside of the U.S.A. accounted for 40 per cent of the $165 million total revenue posted in the December 1998 quarter. Revenue generated by the Europe, Middle East and Africa region was 28 per cent of total revenue for the quarter - an increase of 38 per cent from the same quarter a year ago.
The European anti-virus market was further consolidated in 1998 by Symantec's alliance with IBM and purchase of Intel's anti-virus business. According to Siebert, Symantec's focus is to emulate its retail success in the European corporate market.
"Symantec's worldwide corporate revenue is growing and in the December quarter represented 40 per cent of worldwide revenue. This growth is being driven by our relationship with IBM and by taking advantage of Dr. Solomon's and Network Associates' corporate customers who view changes in the market as an opportunity to re-evaluate their anti-virus provider. The purchase cycle is longer in the corporate market. Leadership in the European retail sector is only half the battle. We are focusing our attention on the corporate market as well," he says.
Chris Hebert, research director of UK-based market analyst Romtec-GfK Ltd. agrees: "The antivirus market has been through an incredible amount of consolidation over the last year. Symantec's acquisitions during 1998, with IBM and Intel and the partnerships its has formed with Tivoli, act as anchor points and provide the foundations required to ensure financial stability and technological advancement to enable Symantec to increase its share of the corporate market while maintaining its dominant position in the retail sector."
About Symantec in Canada:
With 250 employees, Symantec's Canadian operations are headquartered in Toronto with offices in Montreal, Ottawa and Vancouver. For information on Symantec products or current promotions, contact the Canadian office at (416) 441-3676 or access Symantec's Canadian
Web Site.
Symantec is an active member of the Canadian Alliance Against Software Theft (CAAST).
About Symantec
Symantec is the world leader in utility software for business and personal computing. Symantec products and solutions help make users productive and keep their computers safe and reliable anywhere and anytime. Symantec offers a broad range of solutions and is acclaimed as a leader in both customer satisfaction and product brand recognition. Symantec is traded on Nasdaq under the symbol SYMC. More information on the company and its products can be obtained at
www.symantec.com.
Founded in 1982, the company's global operations span North America, Europe, Japan and several fast growing markets throughout Asia Pacific and Latin America. Traded on Nasdaq under the symbol SYMC, Symantec Corporation is based in Cupertino, Calif., and employs more than 2,000 people. Information on the company and its products can be obtained by calling (800) 441-7234 toll free, (541) 334-6054 or accessed on the
World Wide Web.
NOTE TO EDITORS: If you would like additional information on Symantec Corporation and its products, please view the
Symantec Press Centre on Symantec's web site. Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.
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