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24 Hour Fitness

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Business Value Analysis Study

The information technology (IT) staff at 24 Hour Fitness faced a number of technology challenges. First and foremost, the customer experience at the club level depended on the responsiveness and availability of the IT infrastructure. The company had to protect against disclosure of sensitive credit card and personal information that could subject the company to regulatory fines and brand damage. 24 Hour Fitness lacked a comprehensive and cost-effective method of tracking and deploying IT assets, including software licenses.

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