As the number of data breaches continues to grow rapidly and increasingly sophisticated criminals launch attacks to steal sensitive information, data loss prevention becomes a critical requirement for every organization’s security strategy and the future of the content-aware enterprise. Just ask British American Tobacco (BAT) Italia. The world's most international tobacco Group has deployed a data loss prevention (DLP) solution from Symantec to reduce risk, demonstrate compliance, and protect the tobacco company’s customers, brand, and intellectual property. While data no longer leaks outside the company, news of the project’s success has. Other BAT subsidiaries worldwide are learning from the Italian subsidiary’s success and will shortly be introducing this solution for the discovery, monitoring, and protection of the tobacco company’s confidential data―wherever it is stored or used.