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Taobao


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Asia Pacific, Japan | Retail | Enterprise

In 2003 Taobao started its own online shopping mall. With no track record and little hope of market dominance, the company did have one apparent advantage over its entrenched competition: free listings.

 Customer Success Story (PDF)

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Organization Profile

Website: www.taobao.com
Industry: Retail and Distribution
Headquarters: Hangzhou, People’s Republic of China
Employees: 500 to 1,000
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