Norton Secured Seal FAQ
What is the Norton Secured Seal?
The Norton Secured Seal is a dynamic, animated graphic that displays on websites secured by Symantec SSL Certificates and websites authenticated by Symantec. When users click the Norton Secured Seal, a verification page opens containing information about your organization, the status of your malware scan, and SSL Certificate details (if you are an SSL customer).
In April 2012, VeriSign seals automatically updated to the Norton Secured Seal. The VeriSign Checkmark, part of the most recognized trust mark on the Internet, will be combined with the leading name in personal technology protection, Norton, and become the Norton Secured Seal. After the update, the Norton Secured Seal will be displayed over half a billion times per day on websites in 170 countries.
Why is the Norton brand name used in the Norton Secured Seal?
In August 2010, Symantec purchased VeriSign Authentication Services, including VeriSign SSL Certificates and the VeriSign seal. As part of the transition, the trust mark will become part of the Symantec product family. The checkmark will stay the same and the seal will say "Norton Secured, powered by VeriSign". Symantec’s Norton brand is extremely well known to consumers, and these consumers look for the Norton Secured Seal on Web sites just like yours. In recent tests, 77% of consumers recognize the Norton Secured Seal with the check, more than any of our competitors' trust seals (Symantec Consumer Research, January 2011).
How do I add the Norton Secured Seal to my website?
The steps are easy:
3. Create your seal script.
4. Copy and paste it onto your web pages.
5. Check your web pages to make sure the Norton Secured Seal displays correctly.
Where should I display the Norton Secured Seal on my website?
Symantec recommends that you insert the seal where site visitors look for proof of security and authenticity:
- Your home page
- The footer of interior pages
- Shopping cart and checkout pages
- Pre-payment pages
- Log-in screens and on secure application pages
- Next to checkout or submit buttons
Can I customize the Norton Secured Seal?
The Norton Secured Seal is displayed over half a billion times per day on websites in 170 countries. To maintain the value of trust in the seal and to comply with the terms and conditions of the license agreement, you should not modify the seal in any way
The Norton Secured Seal is available:
- in three sizes: small (100x72p), medium (115x82p) and large (130x88p)
- in 13 languages
- as an animated graphic (Flash)
- as a static image (GIF)
Why is it important to display the Norton Secured Seal on my website?
The Norton Secured Seal is an indispensable tool in your effort to improve your customers' perception of safety and trust when they do business online. Displaying the seal on your website can help reassure visitors. In a recent study, 77% of consumers recognized the Norton Secured Seal in tests, more than any of our competitor’s trust marks (Source: Symantec U.S. Consumer Research, Jan. 2011). When consumers feel secure, they are more likely to convert from visitors to customers and less likely to abandon their shopping cart.
Can the Norton Secured Seal help increase online sales?
To maximize click through to your shopping cart, show customers that they can trust the link, trust the site, and trust the transaction with the Norton Secured Seal present at all stages of the purchase process. In recent tests, 94% of respondents were likely to continue an online purchase when they viewed the Norton Secured Seal during the checkout process, more than any of our competitor’s trust marks. (U.S. Online Consumer Study, February 2011)
Can the Norton Secured Seal help increase traffic from search engines?
One of your biggest challenges as an online business is standing out in search so that potential visitors click on your link. The Norton Secured Seal is displayed through Symantec Seal-in-Search, a feature that automatically displays the Norton Secured Seal next to your link in search results on enabled browsers. Norton Safe Web
now displays the Norton Secured Seal next to website links protected by Symantec SSL Certificates. Additionally, the Norton Secured Seal demonstrates that you have passed a daily website malware scan which helps mitigate the risk of becoming blacklisted by search engines or blocked by anti-virus browser plug-ins that detect malware.
How soon will the Norton Secured Seal display on my site?
Installing the Norton Secured Seal takes just a few minutes. Once the pages are published, your SSL Certificate has been authenticated, and your website has passed a malware scan, the seal may take up to 2 hours to display. If this is the first time you've installed the seal using a particular common name, please allow up to 24 hours for the seal to display.
Why should I install the animated (Flash) version of the Norton Secured Seal?
Flash content animates the seal, making it more visible to site visitors and more valuable to you. If your website does not support Flash content, you can select a non-Flash version of the seal during the installation process.
Why isn't there a time and date stamp or organization name on the Norton Secured Seal?
Symantec conducted extensive market testing of trust marks with close to 1,000 participants across four continents. We determined that website visitors prefer a clean, simple seal design with maximum recognition. Date, time, organization name and additional trust and security information appear on the seal's verification page.
What should I do if I discover misuse of a seal?
Symantec actively monitors for misuse of seals. If you encounter a seal that is used incorrectly, please report it to Symantec via the Report Seal Misuse form
Misuse might include:
- A site that does not employ an appropriate Symantec security solution
- Mismatched information on the seal's verification page
- Missing information pop-up when the seal is clicked
- A modified seal
- A seal used in phishing or illegal activities
Note: Symantec is not responsible for content on a website on which a Norton Secured Seal is displayed.