When customers browse online, they often find a long list of websites vying for their business. Symantec Website Security Solutions feature Symantec Seal-in-Search, which puts the Norton Secured Seal next to your link in search results to show that your website is trusted by Symantec.
How It Works
Symantec is the leading SSL provider and the Norton Secured Seal is the most recognized trust mark on the Internet. Before Seal-in-Search, website visitors had to follow a link to see if a website was trusted. Seal-in-Search brings the value of the Norton Secured Seal to search results, so that web users are able to trust your link before they click. Seal-in-Search is seen by consumers who use browsers enabled with security plug-ins, as well as on partner shopping sites and product review pages.
Why Trust Matters in Search Results
You may spend time and money on search engine optimization and paid advertising to position your links on search results. Yet, your link still has to compete for attention and clicks. Seal-in-Search offers visual differentiation from other links and shows that your website is trusted.
Where to See It
Seal-in-Search technology was developed by VeriSign, now Symantec, and is enabled by security software providers and websites that partner with Symantec.
- Norton Safe Web, active on over 60 million desktops worldwide, displays the Norton Secured Seal next to websites protected by Symantec SSL Certificates and Symantec Safe Site.
- TheFind.com is the first shopping website to partner with Symantec to display Seal-in-Search to all visitors—without a plug-in required.
Symantec continues to develop partnerships to make Seal-in-Search as widely available as possible. If your product or service would benefit from displaying Seal-in-Search, contact us
How to Get It
Seal-in-Search is a feature included with Symantec SSL Certificates
and Symantec Safe site.