Symantec Trademark Usage Guidelines
These Trademark Usage Guidelines (the "Guidelines") are for Symantec Corporation or its affiliates (“Symantec”) licensees, authorized resellers, customers, clients, and other third parties interested to use Symantec’s trademarks, service marks, or trade name (collectively “Symantec Trademarks”). The Guidelines set forth the rules for using or referring to Symantec Trademarks owned by Symantec. Symantec Trademarks are in various forms and may include, by way of example, letters, words, logos, designs, images, slogans, colors, product shapes, product packaging, and sounds. Use of Symantec Trademarks may be prohibited, unless expressly authorized. Moreover, Symantec Trademarks shall include all registered or unregistered trademarks, including but not limited to Symantec Trademarks listed on the Symantec Trademark List.
Licensees of Symantec Trademarks that have been provided with a specific trademark usage guidelines in the license agreement, please follow those guidelines. If the licensee agreement does not include trademark usage guidelines, then follow these guidelines. All authorized Symantec resellers or members of a Symantec program may be subject to additional restrictions.
Symantec considers its trademarks and service marks to be among its most valuable intellectual property assets. As such, Symantec intends to take all appropriate measures to preserve the strength of and retain its exclusive rights to use its marks. Symantec asks that you assist us by following these Guidelines. If you have any questions about the Guidelines, please direct them to firstname.lastname@example.org.
Proper usage of Symantec Trademarks is important for their continued protection. Proper usage aids consumers who depend upon Symantec's goods and services and helps prevent Symantec Trademarks from losing their distinctiveness and becoming generic. Licensees of Symantec Trademarks may have different rules of usage set forth in their license agreement, in which case Licensees should follow those guidelines.
Set Symantec Trademarks Apart From Surrounding Text. When a Symantec Trademark is used in a non-stylized form, such as in the body text of an advertisement, it should be set apart and distinguished from the other words in the text. In order to do this, the Symantec Trademark may be rendered in boldface type, italics, capital letters, underscored, or set in quotation marks.
|A variety of resellers and distributors sell Norton™ software.||A variety of resellers and distributors sell norton software.|
Use Symantec Trademarks As Adjectives. Trademarks are adjectives and should be followed by the generic term they modify, such as "software" or "product". Never use a trademark as a noun, a verb, or in the possessive form.
|Symantec Ghost™ Solution Suite is an award winning software for imaging and deploying desktops, laptops, tablets and servers.||Symantec Ghost™ images and deploys desktops, laptops, tablets and servers.|
|DeepSight™ Intelligence enables organizations to enhance security.||DeepSight’s™ intelligence allows organizations to take proactive control of information.|
Do Not Abbreviate Or Alter The Spelling Of Symantec Trademarks. You should not vary the appearance of Symantec Trademarks by abbreviating them, incorporating them into acronyms, changing their spelling, or using improper capitalization. The Symantec Trademark List provides the proper spelling and capitalization for each trademark.
|Norton™ Security with Backup||NSBU|
|Symantec™ Endpoint Protection||SEP|
Use The Proper Trademark Symbol. A Symantec Trademark should appear with the proper trademark symbol, which can be found on the Symantec Trademark List. In written materials, the appropriate symbol must be used with the first or most prominent appearance of the Symantec Trademark in headlines and the first time the Symantec Trademark appears in body text. This appropriate symbol also should be used on each subsequent page if the topic is different or if the pages can be separated and distributed independently. If the materials, product packaging, or web page includes a properly licensed Symantec logo, which already includes the appropriate trademark symbol, it is not necessary to include a trademark symbol after the word "Symantec" in the text in that material, product packaging, or web page.
Use The Proper Trademark Attribution Statement. All marketing collateral, advertisements, product packaging, web pages, manuals, and studies that include Symantec Trademarks also must include the proper trademark attribution statement crediting ownership of the Symantec Trademarks to Symantec Corporation. Typically, the attribution statement is displayed at the end of the material, in the footer of the document, or on the back of the package. The correct trademark attribution statement is:
Symantec, the Symantec Logo, the Checkmark Logo and [if applicable, you may add any other trademarks found on the Symantec Trademark List that are referred to or displayed in the document] [is/are] trademark[s] or registered trademark[s] of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
In materials displaying a Symantec logo and referring to Norton™ Security, Secure One™, and GeoTrust™, the correct trademark attribution statement is:
Symantec, the Symantec Logo, the Checkmark Logo, Norton, Secure One and GeoTrust are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
In materials referring Norton™ Security, Secure One™ and GeoTrust™, but not displaying a Symantec Logo or the Checkmark Logo, the correct attribution statement is:
Symantec, Norton, Secure One and GeoTrust are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
"Symantec" functions not only as a trademark mark and service mark identifying goods and services offered by Symantec Corporation, but also as a trade name or company name referring to Symantec Corporation. Trade names are nouns and, therefore, should not be followed by a generic descriptor and may be used in the possessive form. When used as a trade name, "Symantec" should not be followed by a trademark symbol. Within documents, the first reference to the trade or company name should be "Symantec Corporation." "Symantec" can be used for subsequent references.
You may not use any Symantec logo unless you have an agreement with or express written consent from Symantec authorizing such use. In the event that you are authorized to use a Symantec logo, the use must comply with these additional guidelines (or the usage guidelines set forth in your license agreement, if those guidelines differ).
If you learn of any uses of any logos, icons, or images that are confusingly similar to the Symantec Trademarks, please notify Symantec by sending an e-mail to email@example.com. Similarly, if you become aware of any use of a Symantec Trademark that violates any of the rules described above, including failure to identify Symantec Trademarks as belonging to Symantec Corporation, please notify us at firstname.lastname@example.org. If possible, please provide a copy of the article or other medium in which the trademark violation appeared.
If you have encountered a Norton Secured Seal that is used incorrectly, please report it here.