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Symantec Launches Online Marketing Tool for Partners

New Internet Portal Provides Details on Promotions, Enables Partners to Initiate Co-Marketing Campaigns

CUPERTINO, Calif. - July 15, 2002 - Symantec Corp. (Nasdaq:SYMC), the world leader in Internet security, today announced the launch of PartnerPromos, an online tool that provides Symantec partners access to ongoing promotions, special incentives, rebate offers and collateral marketing materials. PartnerPromos enhances the functionality of PartnerNet, Symantec's online resource for partners, providing one-stop access to the information and tools partners need to become security experts.

The PartnerPromos site includes a powerful tool called PartnerMarketing, which enables partners to order Symantec approved collateral for co-marketed direct mail and e-mail campaigns. With this tool, partners can customize collateral templates with their logo, address and message to quickly and efficiently send out high-quality marketing materials. For a limited time Symantec will cover the cost of some mailings.

Partners log onto PartnerNet with a secure password/ID where they may access the PartnerPromos site, complete with a customized home page based on their partnership status within the Symantec Partner Program. The PartnerPromos home page includes five sections:

  • Lead Promo: Highlights the featured promotions for that tier. Enterprise Security Partners and Enterprise Solutions Partners will also be able to track their rebate status online.
  • Hot Promos: Features other promotions open to that tier.
  • Product Launches: Includes PowerPoint presentations and launch kits for new products and links back to PartnerNet for additional product information.
  • Features: Links to PartnerMarketing, Webcast product overviews and event listings.
  • Awards: Highlights recent product and program awards.

"Being able to view the most current promotions, learn about new product launches and watch web cast trainings will provide us a competitive advantage and help us increase sales," said Bill Moore, principal at Integration Specialists, Inc., an IT security firm in Clearwater, Fla. "We're looking forward to using the tools on Partner Marketing and believe the e-mail templates will enhance our marketing efforts."

"These newest enhancements to PartnerNet ensure that partners have the most current information on promotions and product information, enabling them to successfully sell Symantec's integrated security solutions," said Allyson Seelinger, vice president of North American enterprise and consumer channels for Symantec. "In addition to the information available through the PartnerPromos site, PartnerNet provides Symantec partners with information on products, licensing and services, and training and certification programs."

PartnerPromos is currently available in the United States and Canada and is planned to be launched globally over the next year. Access to Symantec PartnerPromos is limited to registered partners in the Symantec Partner Program. Partners can access the site via PartnerNet at https://partnernet.symantec.com. Current partners will receive their user name and password via e-mail. New partners will receive their password within a few weeks of being registered into the Symantec Partner Program.

About the Symantec Partner Program
The Symantec Partner Program focuses on providing enterprise partners—such as proven Internet security experts, value-added resellers and other channel partners—with the expertise and resources necessary to plan, implement and manage complex security architectures for their customers using Symantec security solutions. In addition to comprehensive sales expertise and award-winning technical support, Symantec offers enterprise partners extensive fee-based training and certification on the operation and installation of Symantec solutions in four technical areas critical in today's networked environment: virus protection and content management, firewall and VPN technologies, intrusion detection systems and vulnerability management. For more information or to sign up for the Symantec Partner Program, partners should visit www.symantecpartner.com.

About Symantec
Symantec is the world leader in providing solutions to help individuals and enterprises assure the security, availability, and integrity of their information. Headquartered in Cupertino, Calif., Symantec has operations in more than 40 countries. More information is available at www.symantec.com.

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