CUPERTINO, Calif. -- July 11, 2006 -- Symantec Corp. (NASDAQ: SYMC) today announced that an independent research report found Symantec to have the largest percentage of customers in the consumer software industry that are likely to recommend their software to a friend or colleague. Satmetrix, a leading customer experience management company, today released the Net Promoter(R) Industry Report 2006 on the Consumer Software industry which shows that consumers rated Symantec ahead of the competition and received the highest Net Promoter Score overall based on key drivers such as overall value, overall product, and company reputation.
"Dedication to customer satisfaction is a cornerstone of every aspect of our business, from product development to customer support as each positive customer experience leads to strengthened brand loyalty," said Enrique Salem, Group President, Consumer Products and Solutions, for Symantec. "Symantec is extremely proud of Satmetrix's findings that more than 60 percent of customers surveyed not only have a favorable view of doing business with Symantec but will actively promote us to their friends and colleagues."
The research in the Net Promoter Industry Report 2006 was conducted during the first half of 2005 and is based on responses from customers regarding their experiences with a specific vendor. An email invitation to the respondent explained the purpose of the survey, offered an incentive to participate, and provided a link that allows individuals to click through to the Satmetrix survey site. All respondents are familiar with the products and services that are the subject of the survey, having purchased them as a personal consumer. Company names are standardized to capture accurate ratings for each company.
"Net Promoter Scores are indicative of a company's commitment to maximizing customer experience which can help drive revenue growth," said Dr. Laura Brooks, vice president of research and business consulting at Satmetrix Systems, Inc. "Symantec, in the highly competitive and established consumer software business, differentiates itself from competitors in the space through the strong showing of its Norton suite of products."
The full Net Promoter(R) Industry Report 2006 can be purchased online at www.netpromoter.com.
Symantec is the world leader in providing solutions to help individuals and enterprises assure the security, availability, and integrity of their information. Headquartered in Cupertino, Calif., Symantec has operations in more than 40 countries. More information is available at www.symantec.com.
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