New functionality showcased by the two companies at CTIA Wireless IT & Entertainment 2007 enables web publishers to extend social media experiences beyond a broadband computer and onto mobile handsets. Because the solution also incorporates VeriSign's Intelligent CDN and Mobile Content Delivery Network, Web publishers and media and entertainment companies looking to deploy social media features on existing sites can extend the online community experience across multiple screens.
"Leading entertainment companies and Web publishers are looking for new ways to generate quality page views, which in turn lead to more revenue," said Stephen Condon, vice president, media and entertainment for VeriSign. "With an integrated broadband and mobile CDN, the VeriSign Social Media Solution makes it easy for any Web publisher to create a compelling and unique experience for customers -- across multiple screens. The unique solution supports a wide range of delivery options, including downloads, streaming, peer-assisted delivery, SMS and MMS."
The companies demonstrated the mobile uploading of video and photos to KickApps hosted social media site. Using the mobile phone, community members simply select and upload the video or photo they wish to share on the community site. VeriSign and KickApps created www.motorheadrally.tv to demonstrate this capability to attendees of the event.
"Today's announcement demonstrates KickApps' ongoing commitment to eliminating barriers to entry for any Web publisher and developer wishing to leverage social media," said Alex Blum, CEO of KickApps. "With this new mobile functionality, people no longer need to limit their online social interactions to just their computers, rather they'll be able to share photos and videos of things that they find interesting from wherever they are, instantly."
The KickApps hosted social media platform allows publishers to easily create and deploy social and rich media powered online communities on their existing websites. Anchored around social networking, user-generated content, programmable video players, Widgets for content syndication, and a content and community management backbone, the white label platform is highly customizable to match the look and feel of the publisher's website, providing a feature-rich, branded social media experience as users navigate between a publisher's website and its KickApps hosted community.
"We chose to collaborate with KickApps to bring this solution to market because they have a tremendous amount of expertise and success in hosting white label social media platforms for leading media and entertainment companies," said Condon.
To learn more about the VeriSign Social Media Solution or to view a demo, visit VeriSign at CTIA Wireless IT & Entertainment, October 23 - 25, Booth 1008 in Hall C, Moscone Center, San Francisco. For more information about what VeriSign powers for the world's media and entertainment companies, visit www.verisign.tv.
VeriSign, Inc. (
Based in New York City, KickApps provides on demand social media applications that enable web publishers and marketers to quickly and easily grow, engage and monetize their online audiences. For more information, please visit www.kickapps.com.
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Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including the VeriSign Social Media Solution, the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2006 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.