Americans will spend roughly $14.1 billion on Mother's Day this year, and of those celebrating, 66.8 percent will buy flowers and 30 percent plan to find gifts at discount retailers, according to the National Retail Federation. Fortunately for those shoppers, more online retailers than ever protect their e-commerce sites with VeriSign Extended Validation (EV) Secure Sockets Layer (SSL) Certificates.
Among them is 1-800-FLOWERS.COM, Inc. (
When Internet users equipped with the latest versions of the leading Web browsers visit a site protected by VeriSign EV SSL Certificates, the address bars on their browser turns green. The green bar signals that they've reached a site whose authenticity has been verified by VeriSign -- and not a fraudulent, copycat Web page created by identity thieves to steal passwords, credit card numbers and other sensitive personal data.
The presence of an EV SSL Certificate triggers other visual cues, including a new field that contains the name of the organization that owns the site and in some cases the name of the security provider that issued the certificate, such as VeriSign.
"Mother's Day may represent a huge shopping event for floral gifts, but we want our customers to know they can shop our site for thoughtful gifts with confidence every day of the year," said Steve Bozzo, CIO at 1-800-FLOWERS.COM. "When consumers see the reassuring green bar at 1-800-FLOWERS.COM, they know they've reached an authentic Web site they can trust. Deploying VeriSign EV SSL Certificates is an investment that pays off by helping us deepen our relationships with customers -- and in the online retail market, that's priceless."
"Retailers like 1-800-FLOWERS.COM deploy VeriSign EV SSL to thwart the efforts of fraudsters by sending an immediately recognized, independently verified signal to consumers that they've reached a legitimate Web site," said Tim Callan, vice president of product marketing at VeriSign. "The green bar shows them they can shop with confidence, helping to make this Mother's Day safe, secure and stress-free."
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 8,000 Internet domains, representing 75 percent of the entire EV SSL Certificate market worldwide.* In fact, over 95 percent of the Fortune 500 and 96 of the world's 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign*. To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL.
VeriSign, Inc. (
* Includes VeriSign's subsidiaries, affiliates and resellers.
Statements in this announcement other than historical data and information constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements involve risks and uncertainties that could cause VeriSign's actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, the uncertainty of future revenue and profitability and potential fluctuations in quarterly operating results due to such factors as the inability of VeriSign to successfully develop and market new products and services and customer acceptance of any new products or services, including VeriSign EV SSL solutions; the possibility that VeriSign's announced new services may not result in additional customers, profits or revenues; and increased competition and pricing pressures. More information about potential factors that could affect the company's business and financial results is included in VeriSign's filings with the Securities and Exchange Commission, including in the company's Annual Report on Form 10-K for the year ended December 31, 2008 and quarterly reports on Form 10-Q. VeriSign undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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